Should People Abandon Traditional Marketing

Advertising is a form of marketing communication used to persuade the audiences to buy a particular products or services. It was first started in Ancient Greece and Ancient Rome with the method of advertising on papyrus and rock painting. Later in 18th century, Victorian and Edwardian Britain left a big impact on the advertising industry, in where the advertising developed and increased dramatically ever since. The Victorian and Edwardian Britain reflected the social and economic changes in that era in term of the advertising method, the types of products advertised and the expansion of the advertising industry.

When someone mentions the word advertisement the most common things to come to mind are, newspaper, billboards, and commercials. Advertisement can be a paid announcement, a public notice, or the act of making something known (Advertisement). Advertising is the action of calling attention to something (What is Advertising) through a number

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

The purpose of advertisements and commercials is to attract possible buyers into thinking the product is a necessity, rather than a luxury. In order to pursue this goal, the ad must somehow connect with the possible buyer. According to Jib Fowles from “Advertising: 15 Basic Appeals”

"Emergence of Advertising in America: 1850 - 1920." EAA: Timeline. Duke University, 2000. Web. 07 Mar. 2014.

This is because many people will use the advertising to help them to promote and sell their product in any way as possible. Advertisement will bring out many benefit and opportunities to company but they need to use the advertisement with the right way and giving the right information to

1 consumer does not have knowledge to choose product without advertisement. Do not know about product.

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

Advertising was done through pamphlets and signboards. The pamphlets at this time explained goods and services that were available. Signboards normally contained symbols and address but not numbers (Applegate. 2012. P.4). It was in the eighteenth century is when advertising got its start in the media, by appearing in newspapers for the first time. In the beginning, advertisements were simple, “20% o the ads will be lists of goods offered for sale by local merchants and descriptions of books newly published. The point is that these are simple announcements essentially answering the reader’s tow questions-where and when? Does anyone in the community have thread for sale? Has anybody got any cheese? When will there be a ship going to Charleston? Apparently the thirst for this kind of advertising was enormous. The first paper had 10 columns of advertising in a paper of 16 columns” (Goodrum and Dalrymple. 1990. p. 13). At this time,

Companies have been advertising their goods since consumerism was created Street merchants in . In the 21st century, it is hard to go a day without seeing an advertisement.

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

An advertisement can be a lot like a persuasive essay. A promoter wants their audience to buy their product much like a essay writer wants their audience to buy into their thesis. Just like an essay an advertisement has a criteria in which it must fulfill in order to achieve its goal. Certain things the creators do will either help entice the audience , or will deter the audience from ever looking at the ad again. The general public will see thousands of ads in a single day, but only a handful of them will ever standout and be memorable.

In 1729, while Benjamin Franklin established the Philadelphia Gazette, it rapidly became a preferred medium for advertisers. When the weekly Pennsylvania Packet and General Advertiser became a daily in 1784, it included an entire front page of advertisement for such things as dry goods, food, wine, and tobacco products (Wilson and Le Roy Wilson, 1998: 296).

In 1472, the first print advertisement was invented in England to advertise a prayer book for sale. This was the first major step in print advertising as that is still one of the major ways anyone uses to advertise their product or service.

Traditional marketing has been around forever. Common examples include TV, magazine, newspaper, radio, business cards, flyers, and trade shows. Traditional marketing methods are very familiar and generally easy to understand. For that reason, many companies continue to include traditional marketing as part of