Should Pharmaceutical Companies Use Direct For Consumer Advertising?

869 Words Oct 27th, 2015 4 Pages
Should Pharmaceutical Companies Use Direct to Consumer Advertising?
For most people hearing or seeing the advertisement first hand, has become commonplace. Direct to Consumer (DTC) advertising is one way pharmaceutical drug companies get their message to just about everyone, not to mention consumers. Whether direct to consumer advertisement harms or helps is unknown, since the effectiveness of the advertisement is also unknown. Though, regulated by the Food and Drug Administration (FDA), the advertisement of drugs is largely left up to the consumer to decide if they should believe the information presented is, first off reliable and secondly, if they should seek further information. That information, usually comes from the knowledge of a physician. However, with information at their fingertips through online sources, some delve in on their own efforts. In this report, DTC advertisement is questioned: of its effectiveness and of its usefulness. The reasons why both doctors and consumer think DTC advertisement is available and should this form of advertisement continue to be allowed in the public? The Food and Drug Administration (FDA) is responsible for all direct-to-consumer pharmaceutical advertising (DTCPA) and there is both the positive and adverse reasons doctors, consumers, and patients either agree or disagree when it comes to how they get their information. Beginning in 1938, when the Act passed in the U.S. the FDA was given the right to regulate pharmaceutical…
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