Should Super Bowl Commercials Be Banned

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

When Montag was on the train traveling to Faber’s house he got distracted by an ad that kept catching his attention. This wouldn’t really matter if Montag was not trying to memorize Ecclesiastes. The ad went like this, “Denham’s does it”(Bradbury 75). In the modern world, thousands of commercials are aired on television everyday and are equally distracting. The biggest day of the year for commercial airing is when the Super Bowl is broadcast live to the nation. Most of the commercials use techniques to persuade viewers into buying their product. The ad that is explained in the quote below was for the brand Mountain Dew and they used celebrity appeal to sell to all ages. One technique used this year according to NPR was, “Totally cool, totally hot and totally fun all at once — a rare hat trick for Super Bowl ad makers, who are often too intimidated by the Big Stage to let their hair down and produce something that feels really fun”(Deggans). They used hip music, comedians, and the favorite television god, Morgan Freeman. To catch the eyes of everyone watching it they made it looks like Mountain Dew was the best drink to drink because Morgan Freeman and Missy Elliot drink it. Without using these celebrities, Mountain Dew probably would only sell their new product by using word of mouth. Therefore, the impact of

On Sunday, Feb. 4, fans and viewers alike watch Super Bowl commercials on TV screens because they are creative and entertaining; not to mention, they bring a lot of money. The Super Bowl is known for the football game itself as it will ultimately lead to the new NFL champion of the year; however, it is also known for its humor driven commercials. It can now be said that these commercials have become a big part in Super Bowls as each and everyone of them compete for the viewer’s attention. Viewers vote for their favorite and least favorite commercials and advertisers make an effort to make successful ads, giving considerable large amounts of money to make this possible.

I went on YouTube and watched the Top 10 Super Bowl Commercials of 2017, https://www.youtube.com/watch?v=XF3wOrWBKjc. The one commercial that stood out the most to me was the Skittle commercial. In the commercial there was a guy throwing skittles at the window, trying to wake up this girl, on the inside of the window the girl was catching the skittles in her mouth and so was everyone else in the house, including her mother, father, grandmother and others. The company that was being promoted was obviously Skittles. I feel that the company succeeded in promoting the product. I believe that the ad was something that created a buzz and had people talking about it. When I typed in Super Bowl commercials on YouTube it came up multiple times and

The purpose of a commercial is to strike an emotional, ethical, or logical response from the target audience. The ad forces people to say yes or no. Not all commercials are explicitly selling a product, but the premise is still the same, like a campaign for example. I found one commercial that appeals to almost everyone. Duracell's ad about Derrick Coleman is sixty seconds of inspiring self empowerment. Throughout this essay I will dive deeper into the context of the ad, revealing underlying messages, production techniques, historical similarities, and responses from different people.

Although there were numerous memorable Super Bowl advertisements throughout the years, one of the most interesting commercials that aired consisted of an Apple commercial with the release of its first Macintosh. This iconic commercial first aired in 1984 where it emulated the concept of the '1984' book written by George Orwell where everyone was a conformist and viewed under the watchful eyes of Big Brother. In the commercial, everyone is following protocol while wearing monotone gray jumpsuits with the same hairstyle. On the other hand, there is a fit-looking woman who is running away from the guards while holding onto a hammer. It appears as if the woman is running towards where the rest of the men are, who are all sitting down while watching a dominating figure on the large screen. The man on

The Super Bowl is a big deal for many Americans, with merely 103 million viewers this year alone. It has become tradition for friends and families to gather for this nationally televised football game. While watching the football game may be entertaining, many people are focused mainly on the commercials. Major advertisers spend almost 5 million dollars for 30 seconds of television time. With money, these commercials also take a lot of time and effort, and advertisers have to be sure that they represent America and its people well. Sometimes they show the negative sides of Americans in order to provide entertainment. These commercials imply that Americans are unhealthy, ignorant, and unmotivated.

There are so many Super Bowl commercials in its history, and my favorite one is the Pepsi commercial Coke Guy Caught on Cam (Your Cheatin' Heart) in 1996. The commercial portrays a funny betrayal story that a Coke – Cola delivery guy was caught by the security camera since he is attempting to steal a can Pepsi from the refrigerator. Although he intends to hide his actions, the crushing cans from the shelves announces his cheating and makes him escape from the convince store. Simply, there are several reasons that I believe this is one of the greatest Super Bowl commercials.

The researcher at Johns Hopkins predicted that the Budweiser spot would be a winner after conducting a two-year analysis of 108 Super Bowl commercials. In a paper that will be published in the Fall 2014 issue of The Journal of Marketing Theory and Practice, Quesenberry and research partner Michael Coolsen focused on brands’ use of specific strategies to sell products, such as featuring cute animals or sexy celebrities. But they also coded the commercials for plot development. They found that, regardless of the content of the ad, the structure of that content predicted its success.

1. The price for an advertisement during the Super Bowl is different from the normal price for a television advertisement because the advertisement price is set by supply and demand. The Super Bowl is the most-watched American television broadcast of all time, averaging over 100 million viewers each year. With an increased number of audience watching, there is a greater demand for ad space. Because of the high demand, advertisement price increases. Thus, the high number of viewers and the limited ad space place a significant role in the high advertisement price during the Super Bowl.

In the world today, commercials are one of the basic essentials for a product’s success. The satellite television provider, DirecTV uses commercials as means to succeed. DirecTV commercials are known to target a male audience. In this particular commercial they specifically targets ’manly’ men. The commercial starts off introducing Peyton Manning and Really High Voice Manning. Peyton Manning owns DirecTV, has a deep voice, and wears a dark sharp suit. Whereas Really High Voice Manning does not own DirecTV, has a high voice, and wears wrinkled khakis with a white and yellow striped polo. The commercial further shows each of their lifestyles with and without DirecTV. Peyton Manning is seen watching the football games through his mobile phone. He watches in a locker room before a game and on his team bus. On the contrary Really High Voice Manning is part of a singing barbershop quartet and watches the football games from the gym locker. The commercial ends with Peyton Manning saying not to be like Really High Voice Manning and to get DirecTV. Overall, DirecTV approaches an appeal to ethos by using Peyton Manning’s sense of credibility, manliness, and lifestyle to attract their male audience.

The aim is to create a new advert which could seduce young women, in staying in the Ben & Jerry’s brand image and type of advert, humour and fun. For this story I imagined the case of a young woman dumped by her boyfriend, but hopefully her friends are coming with a Ben & Jerry’s ice cream. I kept the slogan « Fair / not fair » and the idea to show fair events and not fair events. What i changed is that in this spot the consumer can identify him/herself at the characters in the advert, then before only Ben and Jerry

Super Bowl championship is one of the most anticipated events in the United States of American as all of the families gathers to watch their favorite game together in this event. Super Bowl is the championship of the professional football. It is the eye candy event for the brands because of the massive number of audience of these matches. The most costly advertisements are presented in the final game of the event, as it is the most exciting match of the entire event. Because of the short amount of available time to the marketing manager, they focus on presenting a unique advertisement content in front of their audience to persuade them into watching their

Consuming is important for many people; innumerable are compulsive buyers that don’t analyze the products, especially with regards to food. The fact that a large number of companies present unrealistic commercials to sell their products, taking advantage of that huge number of people don’t examine the products they buy. Companies use millions of dollars to advertise, using celebrities to present their products with images that are not close to the reality. This is the case of some food and beverage companies such as McDonald’s, Carl’s Jr. and Coca Cola. These three companies promote and advertised images of people enjoying food, clowns encouraging children to eat junk food, and polar bears making believe that families have a perfect life drinking coca cola.

Americans as a society have developed a habit or a tradition of idolizing sporting events. More specifically, The Super Bowl. An estimated 103.4 people watch the watched the Super Bowl in 2018. One part that Americans look forward to, the commercials. Some might not believe that these commercials impact our lives, but they give us a look into how others perceive each other. When companies use celebrities in their commercials, they try to attract those who idolize fame and their extravagant lifestyle. Other companies play on the viewer’s humor to try to sell their product. Few companies attempt to attract buyers through emotional connections. What does that say about Americans as a whole? What do Super Bowl commercials that have celebrities who we idolize, humor that reels viewers in, and companies that exploit the viewer's emotions.