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Should We Eat Healthy And Tasty Food At Only?

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Ever wanted to eat healthy and tasty food at only ~USD3.00? The catch: you only get leftovers and can only collect the food when it is approaching the closing time of the restaurant. This is now possible thanks to the geniuses behind the not-for-profit social enterprise: Too Good To Go (“TGTG”). Through the TGTG app, one can order food that may otherwise be thrown away at reduced prices.
It is a social initiative addressing a 3 of the UN Sustainable development goals: Responsible Consumption and Productions, Climate Action and in some way, reduce inequality: everyone is deserving and worthy of healthy and quality food regardless of demographic.
The founders, British born Chris Wilson and James Crummie, were troubled by the amount of …show more content…

Their ultimate goal is to turn TGTG into a waste management platform that enables restaurants to control their supply better, eliminating any possibility of food waste and for consumers to be more conscious of their consumption and eventually making TGTG obsolete. Other than the fact this app allows for additional food to be distributed to others, the main aim to shift the mindset and behavior of people by creating awareness and education is my rationale for picking this social enterprise. Essentially, this is a form of education to change our mindset leading to change in habits and behavior.
Chris and James gave birth to this idea in Denmark in 2015, and within a year expanded to 5 other countries, mainly in Europe and recently launched in New York.
How did they come up with this brilliant plan to reduce food wastage? They noted that the biggest contributor to food wastage is restaurants. They approached restaurants, cafes, and bakeries to collaborate with them by replicating the model similar to hotel booking websites. For every purchase made via the app, a small percentage goes to the restaurants. The remainder is reinvested into the enterprise to support expansion and app development. They also rely on crowdfunding to support TGTG’s expansion.
When selecting the restaurants, they vet the restaurants to ensure that restaurants do not profit from this initiative. Most of the restaurants they have partnered with already work with charities, however,

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