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Shouldice Case

Decent Essays

1 Model Shouldice Hospital as a processing operation with products, attributes and resources.
2 What are its competitive priorities?
3 What kind of market has it chosen to focus on?

Shouldice Hospital follows the business model of focus on a single standardized service for a narrow target of consumers, rather than to provide customized solution (as in a general clinic or hospital). It focuses on providing quick, convenient, and reliable cure for external types of abdominal hernias. The Hospital uses its own technique, called the Shouldice Method and claims to provide relatively short post-operative recovery period.
Shouldice Hospital focus on hernia repair surgery which is mostly performed on males. Shouldice operation strategy …show more content…

There was profit sharing plan that kept all employees motivated
3) Another policy prevalent was that of job rotation in keeping the staff prepared to face crisis situations
Marketing techniques
1) The hospital has build a unique selling proposition by giving good quality at a low price
2) No active advertising but only interactive marketing through word of mouth.
3) The Hospital provided free services to the clergy and parents of hospitalized children. Hospital provided annual checkups free of charge to its alumni mostly occurred at the time of annual reunion.
Expansion and competition
No expansion was planned due to the fear of compromise in offered services.
5 We use Shouldice as an application of the process view. Discuss its strategic fit.

In the case of Shouldice Hospital, the product here is the actual surgery while the service offered is the expertise of the doctors, the dedication of the staff and the overall feel of the place that makes the patient comfortable and assists in the speedy recovery.
Process Structure
1) The input to this process flow is patient with hernia
2) The output / product from the process is the patient that undergoes actual hernia surgery with repaired hernia
3) Flow Unit : 30-36 operations are performed in the hospital with each surgeon performing 3-4 operations per day
4) Resources : 22 full-time and 18 part-time nurses; 12

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