Essay Shouldice Hospital Case

1118 Words5 Pages
1 Model Shouldice Hospital as a processing operation with products, attributes and resources.
2 What are its competitive priorities?
3 What kind of market has it chosen to focus on?

Shouldice Hospital follows the business model of focus on a single standardized service for a narrow target of consumers, rather than to provide customized solution (as in a general clinic or hospital). It focuses on providing quick, convenient, and reliable cure for external types of abdominal hernias. The Hospital uses its own technique, called the Shouldice Method and claims to provide relatively short post-operative recovery period.
Shouldice Hospital focus on hernia repair surgery which is mostly performed on males. Shouldice operation strategy
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4 How does its operations strategy support its business strategy?

Shouldice Hospital had an excellent well-developed, focused service delivery system. The business strategy was to not only provide its patients with a quick, quality and low cost surgery but also providing an unforgettable experience and comfortable environment in the facility.
Operations Keys for successful business strategy:
Warm and friendly environment
1) Hospital is carpeted to get rid of the feel and helps in reduce disinfecting smell. The objective is to have friendly environment that will help patient recuperate faster.
2) Patients are given rooms that they share with a roommate generally from a similar professional background or shares similar hobbies. This encourages building of partnerships and sharing of medical notes.
3) Patients are encouraged to enjoy their meals in the common cafeteria, so that they get a chance to interact not only with other patients but also with other doctors.
Appropriate market segment to keep cost low.
1) Healthy people who are perceived to heal and recover faster are admitted to hospital to keep the duration of the patient stays down. New patients are admitted with a higher frequency rate.
2) Hospital is a non-profit organization; cutting down on patient stays reduces costs substantially.
3) If patient is healthy enough to walk around the place, his linen need not be washed regularly (after he leaves) and he does not need bed

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