Sidney's The Defence of Poesy and Television Commercials Essay

Poems from the time of the Puritans usually were based on their religion. Anne Bradstreet and Edward Taylor both portrayed a Puritanical message in their poems. Edward did so more so than Anne. They both conveyed different types of love. Anne wrote about her husband and how much she loved him. While Edward wrote about his love for God and how he wanted God to use him for His glory.

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

In our daily lives advertisement are seen all around is. We see them on billboards and on our phone. This is how must things get known to people .In M.T. Anderson’s young adult novel Feed, Anderson uses satire to criticize how things are advertised in order to warn readers about how advertising manipulates them into doing things.

The advent of television also caused a great impact in the American society that brought huge changes in the economy. American families during the 1950s started to replace radios, newspapers, and magazines as the leading media entertainment with televisions. They became common for families to unite and watch TV shows at noon. “Television as a product itself influenced the economy, creating what quickly became an essential household item. By 1957, over 40 million TVs were in American households”. Fundamentally, television altered how Americans utilize their free time, but economically there was even a major impact. Businesses around the country started to use the TV for advertising and marketing to sell their products easier. TV commercials

Puritan literature captures not only their beliefs as a religion, but their beliefs as individuals. All Puritan literature is utilitarian, meaning it is useful, purposeful, and reflecting a non-ornate style of writing. One of the most prominent of early English poets was Anne Bradstreet. Her poems reflect the utilitarian style, but do so in a way that is entirely unique to herself and her emotions. Anne Bradstreet opens the bridge between her faith and her personal experiences in her poetry. In her poems “Upon the Burning of Our House” and “In Reference to Her Children” she reflects utilitarianism by recounting the conflicts between her love of her worldly things and her devotion to God’s eternity.

Anne Bradstreet and Edward Taylor are two of the most distinguished and fervent Puritan poets. Yet this similarity has proven to be one of the few, if not only between these two. One cannot help but find it intriguing that poets who belong to the same religious group and style would write so differently. Many of these differences are not even subtle or hidden beneath the text itself. The differences themselves hold implications and ideas that differ between each poet.

According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds,

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

For Americans, the 1960’s were a time of both unnerving turmoil and exciting change. Following on the heels of the 1950’s themes of tradition and conformity, the contrasting events and attitudes in the sixties constituted a perfect storm leading to a reconstruction of American social, cultural, and political ideals. Although each decade has experienced identifying features, events occurring during the sixties provided for a definitive coming of age era for the United States. While much of this revolution can be attributed to the events themselves, the medium used for disseminating these ideas bears some of the responsibility. Throughout the decade television replaced radio and newspaper as the primary source of news and entertainment.

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

This theme of consumerism is one of the strongest driving forces in the novel, which explains why the role of the television is so important. “TV’s commercial emergence coincides with the ‘golden age’ of Fordism.” (McCarthy 2) The television thrives merely on the ratings that bring about an enlarged group of commercial viewers, and the more viewers, the more money is brought in through commercials and advertising. Although many people believe that they themselves are not influenced by advertising, no one can escape the brief moments of mind-numbing product awareness being drilled into their heads.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and