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Sigmund's Gourmet Pasta

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Executive Summary Sigmund 's Gourmet Pasta will be the leading gourmet pasta restaurant in Eugene, OR with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, pasta dishes include pesto with smoked salmon, pancetta and peas linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce. Sigmund 's Gourmet Pasta also serves distinct salads, desserts, and beverages. Sigmund 's Gourmet Pasta will reinvent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing industry-benchmark customer service. In order …show more content…

Sigmund 's Gourmet Pasta seeks to fulfill the following benefits that are important to their customers. • Selection. A wide choice of pasta and salad options. • Accessibility. The patron can gain access to the restaurant with minimal waits and can choose the option of dine in or take out. • Customer service. The patron will be impressed with the level of attention that they receive. • Competitive pricing. All products/services will be competitively priced relative to comparable high-end pasta/Italian restaurants. Market Trends The market trend for restaurants is headed toward a more sophisticated customer. The restaurant patron today relative to yesterday is more sophisticated in a number of different ways. • Food quality. The preference for high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences. • Presentation/appearance. As presentation of an element of the culinary experience becomes more pervasive, patrons are learning to appreciate this aspect of the industry. • Health consciousness. As Americans in general are more cognizant of their health, evidenced by the increase in individuals exercising and health club memberships, patrons are requesting more healthy alternatives when they eat out. They recognize

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