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Similarities Between Baby Boomers And Millennials

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Social behavior has always been something that varies dramatically between generations. Today we see this played out between groups labeled as the Baby Boomers and The Millennial’s. The Baby Boomers were born between 1940’s and 1960’s. The group labeled as the Millennials were born in the 1980’s and 1990’s. These two groups grew up vastly different worlds and their behaviors reflect this. How each group deals with consumerism, communication, political and social concerns reflect` differences greatly. Baby Boomers grew up in a time of strong economic stability and the optimism that their lives will be better than their parents. They expect to live long, healthy lives and they want the luxury needed to enjoy themselves. With their economic success came the desire to buy large homes, large cars and lots of “stuff” to make them happy. Living a healthy live is one of their top priorities. Keeping a vegetarian diet and exercise routines. …show more content…

The Millennials have accumulated great debts coming from student loans, they’ve seen their parents lose their homes and jobs and have grown up not necessarily expecting to be better off than the Baby Boomer generation. Millennials consumer habits tend to reflect this attitude. They often prefer experiences over things and often look to downsize their lives. The fascination with “tiny homes” is the Millennials response to the housing crash during the recession. The huge gas guzzling cars are being replaced with economy cars, hybrids or electric cars. Millennials are reported to live at home longer than previous generations either by choice or due to debt. Because of the difference in the economy during the lives of these two groups, the social behavior of what and how they buy is quite

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