Similarities Between Bordeaux And Burgundy From The Same Field : Location, Climate And Terroir, And Grapes

The winery industry can be categorized into red and white wine segments. The red wine segment, measured by tonnage of varietals crushed, has grown at a compounded annual rate of 4.7% for 10 years from 1989 to 1998, and a year over year growth rate of 8.2% from 1998 to 1999. Judging by the strong growth rate experienced in the red wine segment, it is reasonable to conclude that the red wine segment is in the growth phase of the life cycle model. In addition, production of red wine varietals which are relatively unknown such as syrah and sangiovese nearly doubled in a year from 1998 to 1999. The white wine segment, however, is at the mature phase of its life cycle as the segment shrunk slightly by 0.42% from 1998 to 1999. Overall, the industry is still at the growth stage lead by growth in the red wine segment.

The structure of the wine industry is quite different around the world. The barrier to entry is relatively higher in the New World than in the Old World. Referring to the market data on the level of concentration in 1998, people can see a few players dominate the markets in Australia and the U.S. while the level of concentration is quite low in Europe. Therefore, the rivalry in Old World is intense there.

Beginning as an exotic foreign drink in Mesopotamia that few could afford, wine rose in popularity over time and became the main beverage of Greece and Rome. In Mesopotamia wine was restricted to an elite group of people who were able to afford it. As time went on wine slowly became more accessible to people of lower classes. Standage explains it as “ As the volumes grew and prices fell, wine became more accessible to a broader segment of society” (Standage 49). The vine rapidly took hold throughout Greece and the Greek began to produce wine on a large scale. This is what lead to the immense cultivation of grapevines and olives over grain farming. Drinking wine was viewed as more civilized than the consumption of beer by the Greeks and the

Wine production involves two parts of economic activity – viticulture and wine making in the winery. In the global context, wine production is dynamic due to the influence of globalization, technological advancements and extensive research. These have essentially influenced the nature, spatial patterns and the ecological dimensions of the wine industry.

“By the Christian era, wine became part of the liturgical services, and monasteries planted vines and built wineries. By the Middle Ages, the European nobility began planting vineyards as a mark of prestige, competing with one another in the quality of wine served at their tables – the first niche market for premium wine.” The French were the dominant competitors in an increasing global market because they believed in the same old tradition that brought so many of their ancestors’ success years prior. Many consumers

This northern California winescape is “dotted with Italian surnames that suggest traditional roots of pioneering viticulturists” (Helzer 49). For Italians, they adapted their “old-world winemaking traditions to new lands” (Helzer 49), and their success can be partially attributed to the “similarities in landscape, ecology, and climate between California and the rolling countryside of northwestern Italy” (Vaught 885). Furthermore, the success of these immigrants can be attributed to their plethora of access to social capital listed

1.Discuss critically the competitive advantages of New World wine producers and contrast these against their Old World competitors.

Much of California’s wine regions parallel in their respective histories. However, what sets Napa Valley apart is its rich collection of individual growers and producers dedicated to furthering the reputation of the region from the very beginning. Importantly, its unique location provides ecological serenity for the production of wine from its expansive variety of soils to the balancing effect of its climate.

Often I speak about vineyards that when you step through the tasting room doors it feels like you are home. At Mystic Hills Vineyard in Paso Robles you truly are in the home of the owners Joel and Judy Cox. Joel being highly successful in the movie industry as a film editor for the last 40 years and reaching retirement age, he and Judy decided to step into a family dream and pursue their passion of making wines. Both love the Paso Robles region and in 2004 Joel and Judy purchased 14 acres in King Ranch in San Miguel. Neither had experience in growing vines and making wines. But Joel being a perfectionist and with Judy managing the winery and actively taking courses at UC Davis and College of the Canyons to increase her knowledge of viticulture,

North Georgia is an area in which grapes are grown for wine making that is rich in a number of elements that make the region one that develops good quality wine. Though not quite as large as other regions in the United States, there are a number of elements unique to Georgia that in turn helps these grape growers develop wines with unique flavor characteristics. This paper will address many of those elements, as well as various techniques used for grape growing, diseases grape growers have to battle, the benefits to viticulture in this region, among a number of other components. The goal of this paper is to help with an expansion of knowledge of the components explored about what it means to grow grapes for winemaking in North Georgia.

In between, I did saw some blind tasting of the wines, which will be relating to the 1976 tasting of Paris. But, at that time the wines were only tasted the ones that are manufacture in Paris. In my view, the second half of the movie is historically accurate as it shows how wines are brought from various places and how they are being rate. There was a judge panel and audience, who would taste and rate the wines. This was the exact same thing that happened back in 1976 Tasting of Paris. As France used to the only good wine developer, people were looking something even more of better quality. There were wines brought in from several places and were tasted and rate. As the results are in for the best quality wine, the wines were sold out quickly and the demands were

The Côte d'Or in Burgundy is known far and wide for its first class wines. The Côte d'Or is made up of the Côte de Beaune in the North and the Côte de Nuit in the south. Cistercian Monks were “quality fanatics” (Estreicher, 2006 pg. 52) about their viticulture and they “realized that quantity is the enemy of quality” (Cogan) that they determined through a system of trial and error. They established the first monastery in Burgundy, which lead to their expensive research and the development of the idea of terroir. Without the Cistercians, the Côte d'Or would have never achieved the greatness that it is today.

Through heavily exporting to U.K and U.S, MontGras segmented and exposed to some of the top wine consumers in the world

This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.

• Bordeaux is a relatively humid region. Thus it is a place rife with diseases and other problems that afflict vines, compared with many of the world's other wine regions, such as dry Chile or Australia. • In Bordeaux, the pruning of the vine happens almost always as cane-pruning (as opposed to spur-pruning). There are two types of cane-pruning: guyot simple and guyot double. • The use of chemicals and fertilizers has