Similarities Between Public Relations And Marketing

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

I do not know much about public relations (PR), but if I can attempt to put it in a single definition it would be the communication or process in connecting to the mass media. The mass media is any consumer, voter or supporter of that particular company or person. When I envision what a person might do in a career in public relations I immediately think of Olivia Pope from ABC’s popular show Scandal. Public relations is involved with creating press releases, curating charities and essentially anything that will helps improve that business’ brand or that party’s’ image significantly. Unlike a management position, public relations comes in and consults during a crisis or scandal that affects the public and leaves when the situation is resolved.

Public relation is communication process placed strategically to build mutual and beneficial relationship between organization and public on products, leadership and organization policy. Since the two depend on each other, they have to interact and have amicable relationship (Hunt and Grunig 1992). Throughout human history public relation provide right information, persuading public to uptake the information and has public to integrate with the information given. (Edward 1971). In any society people who live, work and interact in all levels must have relationship which intricately joins them, (Richard W. Darrow 1996).

Public relations are unlike other means of publicity, such as advertising and marketing. However, companies tend to push public relations to the side to focus more on those methods. Public relations are earned exposure, while

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

Social media forums have had a positive impact on the Public Relations industry in the twenty first century. The massive increase in social media usage has provided a medium by which it is easier to connect with a larger audience worldwide. This has resulted in an adoption of social media strategies for many PR specialists. Sites such as Facebook, Twitter, and Instagram allow these specialists to keep up with the public’s opinions on current events as well as promote businesses or products.

o Public relations is the practice of managing the spread of information between an organisation (eg a company) and the public. For example; print, online and reputation management campaigns.

SB: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics

Over the past decade, social media use has been increasing at an expeditious rate. According to Pew Research Center, 86% of Americans are active internet users, and the number of active social media users is increasing daily. As of 2016, Facebook has 1.6 billion users, Instagram has 430 million users, LinkedIn has 429 million users, and Twitter has 325 million users. With those numbers in mind, why wouldn 't the public relations agency utilize these free platforms as a way to gain publicity? My digital project raises the question of “how has the public relations industry changed over the past decade, due to the increase in use of social media?” Patricia Swann (2014), states that “public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success and failure depends” (p. 2). Strategy is a large aspect of public relations, and gives us reasoning behind all the communication activities done throughout the work day. Having a set strategy allows us to target specific missions, goals, audiences. Public relations practitioners rely on their audience to support their missions and goals. Gaining another way to put forth these strategies—via social media, has the ability to change the field of public relations in a prodigious way. With the rise of social media, some may argue that it is now easier for practitioners to communicate more effectively and timely with their

Marketing is an indispensable tool which every company applies in their day to day running and management. Marketing focuses on how to reach consumers and create awareness of the available products and services offered by a particular company, (Hulepete & Hathcote, 2005). While doing marketing, a general assumption is made that the message will reach targeted markets and will be perceived by the consumers as intended by the sender. Due to the coming of several companies to form a particular industry based on the similarity of the products or complimentary nature of the products and services offered, marketing has become quite popular across the globe, (Hulepete & Hathcote, 2005). Each company within the industry uses every available channel to make their products and services visible to the consumers.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.