Singapore is a city-state, similar to the Vatican City in size and title, that is situated in Southeastern Asia. Singapore and Malaysia are a mixing pot of many different cultures that have immigrated other Asian cultures and found a new home in the sovereign country. It is fact a country as of 1819 and like many other countries has its own flag, national anthem, government laws, and cultural norms. It is best to break down the country and look at the many religions and cultures that create Singapore and look at it all as a colorful and diverse jigsaw puzzle. This is just to get a better understanding of the culture and its people.
Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the
In this paper I will present my research results regarding Singapore, as well as draw the picture of its marketing environment. I will include the information about the location, climate, population, religion and culture, official spoken languages, state of economy and level of technologies, political and legal systems, level of competition and potential for economic growth. In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment.
This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.
Singapore has a highly developed free-market trade –oriented economy and heavily relies on export and import. The tiny landmass of the nation means Singapore has little natural resources and small domestic market. As a
As well as providing opportunities to increase direct expenditure at a destination, they can also contribute substantially to a destination’s range of tourist attractions, facilitate media coverage for the destination, promote awareness of the destination for future visitation and lead to the construction of new facilities and infrastructure. The prominence given to special events by governments and tourism marketing organisations has resulted in some destinations seeking to specialise in the creation and hosting of special events. There is also a trend towards the construction of ‘mega-venues’ catering for conventions, trade shows, art and sporting events.
The mega-events not only impact the host region but also the neighbouring regions, which is an idea neglected in much of the economic impacts research. Neighboring regions can provide travel opportunities and accommodations for tourists to the mega-events. During the 2012 Yeosu Expo, due to the peak visitor periods, Yeosu city could not meet the demand for accommodations. Therefore, overnight visitors had to stay in the neighboring regions. Furthermore, the accommodations relatively at a lower price compared to Yeosu city also encouraged visitors to stay in the neighboring regions (Lee, Mjelde & Kwon, 2015). The research suggests that cooperation between the host community and the neighbouring regions contribute to increase the
The Fall of Singapore to the Japanese happened on the 15th February 1942 and is thought to be one of the greatest defeats in the entire history of the British Army and most likely Britain's worst defeat in all of World War 2. Singapore was considered to be a major part of the British Empire and it was thought to be as strong as a fortress. Improvement's to Singapore as a British military base had only been completed in 1938, a mere 4 years before the fall of Singapore.
The history of Singapore is rich with surprising twists, bendy turns and wondrous triumphs. A very long, long time ago during the 14th century, a small but strategically located island that had once been named “island at the end of a peninsula” then changed to Temasek (“Sea Town”) then to Singapura and eventually to what it is now known as Singapore. It got the name Singapura from a prince from Palembang who was on a hunting trip when he caught sight of an animal he had never seen before. Taking this as a good sign he founded the city where the animal had been spotted giving it the name “ The Lion City” or Singapura or so the legend says. The city was ruled by 5 kings and was located at the very tip of the Malay Peninsula, which is the
Singapore is an island with a total population of 5.40 million (Singstat.gov.sg, 2014). The Singapore economy has enjoyed growth and employment rate has remained high over the years (Singstat.gov.sg, 2014; App.mof.gov.sg, 2014). The consumer price index (CPI) is also on a steady rise on year-to-year basis (Singstat.gov.sg, 2014; App.mof.gov.sg, 2014). This essay aims to provide an analysis on the country 's economic performance over the past 10 years.
Singapore government has always been in favour of the tourism sector. In fact, Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings, Incentives, Conventions, Exhibition) companies to alleviate their business costs (Singapore Tourism Board, 2009).
In the more developed world, every industry in the rapid development. This is a high-speed development in the 21st century, especially tourism and hospitality. It is a big trend in tourism industry, lots of people because Olympic Games, stars, attractions and movies are fascinated. Because of this kind of industry, it will be a high salary in tourism and hospitality. Also, it will increase income tax, marking, local communities, great attractions, historical staff and natural environment. This paper will talk about Olympic Games impact tourism and hospitality why they rise taxes and marketing, and why impact local communities in order to increase their international tourism and hospitality in the local society.
However, the development of Singapore’s society cannot be predicated on pure economics alone. Even though globalization has enabled Singapore to fare well in economic development, however, termed the perils of success, globalization has brought about undesirable
My research will be based on Political, Economic, and Social Organization of Singapore—an industrialist city-state. Even though Singapore 's history dates from the 11th century, the island was little known to the West until the 19th century. Singapore is one of the World 's largest ports, because the city of Singapore has become a major port, with trade exceeding that of Malaya 's, Malacca and Penang combined. The opening of the Suez Canal in 1869 and the advent of steamships launched an era of prosperity for Singapore as transit trade expanded throughout Southeast Asia (Bureau of East Asian and Pacific Affairs, 2010). Singapore is a very
The Republic of Singapore celebrated its 42 years of independence in year 2007. Situated at the southern tip of Malaysia, Singapore currently holds a population of 4.68 million as of June 2007. At 704.0km2, it is ranked 4th in the world for its population density. During the past four decades, the economy as measured by real Gross Domestic Product (GDP), multiplied by over 20 times (Ghesquiere, 2007, p.11). As a small and extremely open economy, Singapore long term survival is very much dependent on the ability to maintain its viable position and remain afloat in the sea of global competition (Mun Heng et al, 1998, p.14).