Singapore Airlines : An Organization's Vision, Culture, And Value Of Customer Service

1061 Words5 Pages
This thread will examine and discuss Singapore Airlines’ (SIA) will be four-fold. The first section will discuss SIA’s eight ingredients of success - in light the organization’s vision, culture, and value of customer service, which have made SIA into an organization of global renowned and continuous change. After the eight elements have been dissected and investigated, the excesses aggression to vulnerabilities will be addressed. The second section will also provide examples and rationales of the difficulties SIA faces in maintaining both its leadership and culture continual improves. The forth section will discuss practices and principles which will enable other world class organizations to implement improvement and continuous change processes. SIA Ingredients of Success In today’s competitive environment Singapore Airlines (SIA) has consistently displayed excellence within the ever-changing field of service aviation. SIA’s success can be attributed to their eight principles or ingredients, which have served as evolutionary catalysts of continuous change within the organization (Jick, & Peiperl, 2011). The eight elements address differing sections and aspects of organizational life, but all of the elements have one common theme - they promote the creation and cultivation of innovation by constantly seeking a new level and higher standard of organizational and individual performance (2011). The first major ingredient of success is the organization’s “policy for steady

More about Singapore Airlines : An Organization's Vision, Culture, And Value Of Customer Service

Open Document