Singapore Airlines Apply to Differentiation Strategy

However, when we analyze the verbiage in SW's mission statement, we see a conundrum with recent controversies focusing on larger built passengers. We note that while SW is committed to customer care and innovative services to its clients, and a focus on innovation for employees, there is tremendous inconsistency in attendants, gate personnel, and even cabin crew's understanding and handling of situations involving large passengers. It is this inconsistency that is of concern, particularly based on the verbiage SW offers to its stakeholders about respect and value.

Malaysia Airlines is the biggest operational flight in Malaysia. As they do domestic flights and also international flights throughout Asia as well as a handful of destinations in Europe and Oceania. With the facilities in Malaysia Airlines, it gave a big help in shorten the time to reached a faraway destinations. It help lots of people in order to fly to other country in order to increase our economies. Besides, it also gave Malaysia an opportunity for people from other country to come to Malaysia. As it will make an easier for them to invest in our country. Therefore, our level of economies can be upgraded from time to time. Malaysia Airlines also gave comfort to the passengers, as we know long distance places can be inconvenience for a certain period, therefore Malaysia Airlines provide the best price with the best facilities throughout the journey. Besides, it also help young people to travel and see how the other country therefore, it will gave the youngster inspiration. As we know, the youngster is a very important asset for our country. When they are inspired by the other country, it might gave a great help to our country when they are grown

Air travel has its ups and down, as does basically any type of travel. However, Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling, I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the “A, B, C” boarding groups as opposed to assigned seats: I actually appreciated the freedom of choice. It wasn’t until after a couple of marketing classes that I realized the things I preferred about Southwest were intentional marketing strategies that the company used to differentiate

“We are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination

Independence Air products coupled with their customer focus proved very popular and earned them second position in customer satisfaction among 16 domestic airlines in the nationally recognized Market Matrix Hospitality Index. This was the first time Independence Air was listed in the Airline Customer Satisfaction survey. (Source; Independence Air).

One reason for their success is because of the commitment of the mission statement that is that the company is dedicated to the highest quality of customer service delivered with a sense of warmth, friendless, sense of individual pride and company spirit. Their low, discount air fares and bags fly, free the point to point services, and the strong fleet base which

Singapore Airlines (SIA) is one of the leading companies in the airline industry. They are well-known for their customer service. The basis of the philosophy of SIA is the fact that the quality of service will decide the success or failure of an organization. The management believes in providing value for the money the passengers pay. They recognize the vital role of the employees in this endeavor (Wyckoff, 1989). A well-managed organization considers satisfied and motivated employees as the basic source of improvement and success (Tella, Ayeni, & Popoola, 2007). Like any other organization, the SIA has room for improvement, in their new crew policies, advertising, and practices in retraining. These improvements could enhance them in the eyes of their employees and customers. To bring about improvements, there need to be some changes. The change processes are always associated with dilemmas and challenges. The efficiency of the change efforts and a democratic leadership are important in the resolution of the dilemmas and meeting the associated challenges. The desirable traits of such change efforts include awareness and acceptance of the need for change, foresight, team building aiming at the growth of people (Frandsen, 2014). For example, if the management recognizes and acknowledges the need for periodical retraining of the new employees in the interaction with the passengers, and arrange provision for this, the crew will become efficient in this skill. They will be more

A few passengers are less value touchy than other. Business explorer need the comfort of travelers flying at whatever time, anyplace and less concerned with price.A vocational voyager searching for minimal effort. So Song from their ticketing in light of this. Organizations over viewed and they saw that ladies were in charge of 75 percent of Rest choices. So Song went behind them, concentrate on ladies by offering civilities, for example, gourmet solid natural sustenance, dynamic hues, calfskin seats and individual in-flight stimulation

The heart of Southwest represents more than just an airline; it represents a strong commitment to serving its customers. Southwest airlines’ success is founded on the dedication and hard work of its employees. I choose Southwest Airlines because I have personally witnessed how your company always puts people first. Southwest’s latest ad campaign “Transfarency” proves that Southwest Airlines knows that fair is more than just a price; it is an experience. Southwest builds trust with its customers through the guarantee of no change fees and two free bags. The Southwest way is why Southwest is responsible for carrying the most nonstop domestic passengers in the United States. Southwest Airlines not only takes care of their customers, but also treats their employees like family. I recognized Southwest’s fun-loving work culture when Shannon Grandin came to speak to my Strategic Brand Management class at SMU. As Shannon spoke, I could hear the love she has for her co-workers in her voice. Southwest has become her second home, and I know I want to be a

Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve)

1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide?

As a legacy airline, it would not be productive for United to try and gain business from those that are more concerned with lower ticket fares. Instead, the airline chose to focus on the frequent business travelers as their core market. By segmenting the customers, United chose to focus on the global executives as their target market. “These folks made up only 9 percent of United’s travelers, but they represented 46 percent of United’s revenue” (Di Frisco, 2011, para. 2). By using psychographic segmentation,

The strong competitive advantages which low – cost airline such as Air Asia is equally causing Mas to restructure their operations, there resource such as airplane and the quality of their cabin crew tends to be looked at deeply. Mas has the oldest airline in Malaysia they have to use the advantages to continue to stay at the frontline in the aviation industry by them using available resources effectively with the help of the government and come up with a strong strategy so as to compete and stabilize its product in the aviation industry.

Etihad Airways is the national airlines of the United Arab Emirates. The brand “Etihad” translates in English to “Union” which accurately reflects the organization’s vision, mission and structure. Having been established by His Highness Sheikh Khalifa bin Zayed Al Nahyan in July 2003, Etihad strives to have the best airline in the world through providing unmatchable Arabian hospitality, mirroring the prestige of Abu Dhabi, to their clients. The organization’s vision is “to be a truly 21st century, global airline, challenging and changing the established conventions of airline hospitality” (Our Vision). Etihad Airways’ mission is to "give a refreshing welcoming to their guest, where travel should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical aspects in assuring a safe journey for its guests." (Etihad, 2010). Although a new player in the airlines industry, Etihad has already established as the best. It has won the title of the World’s Leading Airlines consecutively since 2012 (World Travel Awards). The following cultural audit on Etihad Airways attempts to analyze, evaluate and underscore the organization’s culture, the influence of the culture on the management and finally, offers recommendations as to further and maintain a culturally thriving environment within the organization.

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.