Singapore Airlines Service Strategy, Advertising Campaign, And Measuring System

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

This report seeks to recommend practical strategies on how to improve service productivity, without neglecting service quality of Indigo Airlines.

AirAsia’s brand name is well-established in Asia Pacific. It expanded its route network aggressively in local and international destinations. At the end of 2002, it has covered all the major destinations in Malaysia and operated in over 25 countries and over 400 international and national destinations. Due to those aggressive expansion, AirAsia is able to penetrate and stimulate the potential market, and successfully gained the customers loyalty among the local and international market. Based on the research, most of the customers are loyal to AirAsia and willing to choose AirAsia again when they

Global strategy plays a vital role in strengthening organisations such as Qantas (Hill & Jones, 2010). Through the use of integration and global standardisation Qantas will be able to enhance its operations and increase its aviation market share. These strategies will enhance Qantas’ consumer base, whilst improving customer service outcomes. The implementation of these strategies will enable superior quality service delivery and improved performance against rivals in the aviation industry.

Organisations come to exist to fulfill many purposes and reasons. For example some pursue to provide essential services for the community benefit, whereas others for profit produce goods or services. Therefore in general terms business plays a role in overall contribution of our society. The market today is very strong and competitive. Hence marketing activities often can be a differentiating factor between industry leaders and the other market players. The purpose of this report is to examine the marketing objectives of Qantas airlines. This assignment wishes to firstly focus on giving a background of the company. Secondly defining the term segmentation and target market and describing Qantas apparent target market. Thirdly the positioning Strategy Qantas has taken, fourthly explaining the role that Integrated Marketing Communication plays in the company’s current marketing effort. Lastly marketing communication tools, messages, and media that Qantas uses to communicate with the different audiences it targets.

Every industry from healthcare to manufacturing faces environmental challenges. Many thoughtful companies respond through various marketing strategies. The airline industry, in particular, seen a host of environmental factors since 2001 including air quality, climate change, emissions, and noise regulations to name a few. Southwest airlines, in particular, have taken specific tactics to both blunt and exploit these environmental factors. As a result, Southwest has a market strategy that allows continuing as a major airline carrier in the United States.

Singapore Airlines (SIA) is one of the leading companies in the airline industry. They are well-known for their customer service. The basis of the philosophy of SIA is the fact that the quality of service will decide the success or failure of an organization. The management believes in providing value for the money the passengers pay. They recognize the vital role of the employees in this endeavor (Wyckoff, 1989). A well-managed organization considers satisfied and motivated employees as the basic source of improvement and success (Tella, Ayeni, & Popoola, 2007). Like any other organization, the SIA has room for improvement, in their new crew policies, advertising, and practices in retraining. These improvements could enhance them in the eyes of their employees and customers. To bring about improvements, there need to be some changes. The change processes are always associated with dilemmas and challenges. The efficiency of the change efforts and a democratic leadership are important in the resolution of the dilemmas and meeting the associated challenges. The desirable traits of such change efforts include awareness and acceptance of the need for change, foresight, team building aiming at the growth of people (Frandsen, 2014). For example, if the management recognizes and acknowledges the need for periodical retraining of the new employees in the interaction with the passengers, and arrange provision for this, the crew will become efficient in this skill. They will be more

In many respects, by its very character the air transport industry has always been a global business. The progress of larger more efficient aircraft has contemplated that air travel is increasingly commonplace. More people have the chance to travel to more places than ever before. As an outcome of this, the traveling public's anticipation has been lifted. Thus the industry is becoming increasingly globalized and phrases such as seamless service and frequent flyer program have turn weapons in the fight to win passengers. American carriers, immediately shattered by the attacks on the World Trade Center and the Pentagon, are not the only ones affected. The dust was only just starting to settle on the wreckage when the knock-on effects were intimidating intolerable stress for other carriers already suffering from declining passenger numbers and rising fuel and other costs. Setting up direct marketing program helps Southwest airlines to take a more connected, and focused outlook. The customer feels in demand and this helps in building goodwill. There are numerous issues one has to deal with while founding something new and this was kept in mind Southwest airline’s investment decisions, the selling structure, policies, automation of the system, etc. To be ready to deal with them, a few new programs must be set up. For instance, customer-ranking action must be grown. The steps mentioned earlier must be carefully thought about and

Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996, operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit, the equivalent of 0.26 US cents, at a time when the company had $10.5 million debt (Ahmad 2010). Tune Air comprised of three initial Malaysian investors, Tony Fernandes and Connor McCarthy (Ricart and Wang 2005). With Fernandes, a former Time Warner executive, at the helm, and McCarthy, RyanAir’s former director of

Being a global company founded in the year 1972, Singapore Airlines has become one of the world’s largest and most successful airlines over the last forty years, focusing on providing a well rounded customer experience and ultimate luxury service, with their tagline “A Great Way To Fly”.

Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers. Its focus on advertising and public relations is directly related to its large size and it’s nationwide reach. Also, advertising and public relations are the

Airline companies are becoming more and more competitive as the low budget discount airlines are becoming popular. It is key for airlines to differentiate themselves among the various airlines to choose from, and United Airlines wanted to ensure that it offered products and services for all marketing segments. “United realized that it needed to develop a customer-centric future strategy and galvanize its organization to improve the customer experience for its most valued customers” (Prophet, 2012, para. 1). This paper discusses the marketing plan for the newly merged

The strong competitive advantages which low – cost airline such as Air Asia is equally causing Mas to restructure their operations, there resource such as airplane and the quality of their cabin crew tends to be looked at deeply. Mas has the oldest airline in Malaysia they have to use the advantages to continue to stay at the frontline in the aviation industry by them using available resources effectively with the help of the government and come up with a strong strategy so as to compete and stabilize its product in the aviation industry.

To acquire a new customer is far more costly than to maintain an existing one. This is phenomenon every company is well conversant, be it in the service industry or otherwise, this phenomenon is clearly evident to classic airlines which is facing challenges of increasing its service value in the context of a learner consumer budget. Many jobs in the travel industry are being downsized as a result of e-commerce. This has resulted to many players I the industry to use this as an opportunity to leverage their proven techniques in improving their customer relationship management (CRM) systems, in order to introduce a planning process which will increase customer loyalty.

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.