Singapore Airlines Swot Analysis

In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.

Referring to the SWOT analysis, we assume the most uncontrollable issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should remain constantly advancing new strategies, namely acquisition and introducing of a budget confederate.

People judge the airline company whether is good or not mostly depends on their reputation.

Being able to assist customers in their travel needs puts American Airlines above the rest of the airlines in customer service. They train their staff to uphold the mission statement and manage customer expectations. With the competition in air travel, AA’s customer service skills would be considered a distinctive competence. This is proven by its number of repeat customers and rise in new customers.

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses. Aside from its weaknesses, Southwest Airlines has also been keeping track of opportunities that currently exist in the market. Like all other companies, however, they still have some ground to make up when analyzing possible threats to

On the other hand, Singapore Airlines has recently just launched an all-new mobile application for both Android and Apple smartphones users to enable them to check the flight schedules and book their flights. This application is meant to run to suit the convenience of customers and also an effort made to maximize customers’ experiences across digital touch points (Singapore Airlines, 2015).

Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable

Southwest Airlines and AirTran Airways consists of 46,000 employees who live the “Southwest Way” by working hard, having fun and treating everyone with respect. The three characteristics that are found in these employees are: A Warrior Spirit, a Servant’s Heart and a Fun-Luving Attitude. The culture of this company has gained them much recognition including being named as one of the Best Places to Work in Glassdoor.com’s 2013 Employees’ Choice Awards. Southwest Airlines’ culture is the sum of the personalities and behaviors of the employees living the Southwest Way every day.

Most projects are strapped for time and resources leading to insufficient time to use sophisticated estimation techniques or even to hold lengthy group sessions for estimation. Despite that, the Enterprise Insights (EI) team at Southwest Airlines is the conduit to the Enterprise Data Warehousing (EDW) as well as the team that provides the Business Intelligence (BI) function for the company. The EDW department transforms raw data into meaningful and useful information for business customers.

In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying more domestic passengers that any other U.S. airline (“Southwest Corporate,” 2015). Their culture, values and operating practices are what have driven this company to its current success and should continue to do so in the foreseeable future.

Its strategy, right from having standardized fleet to having minimal but motivated employees while presenting employee profit sharing arrangements, have helped it pick up an exemplary position which can't be easily moved by any of its rivals. With its punctual flight record, pleasantly approachable staff, impressive customer service, despite the fact that it offers no-frills, there is still a high level of customer satisfaction that continuously builds customer loyalty for the organization.

Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries (Airline Industry, 2000). In Globalization era, Airplane industries are really important to move people to another place. It’s really reliable and secure. Compare with five decades ago. Airplane was frightening and costly. People try to find new technological innovation in airplane industry to devoted passenger more cheaply and safely. It proved that each generation of new plane such as Boeing and airbus has been more reliable carried the passenger. In Malaysia, there are two well-known Airline company.

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.

Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia, Thailand and Indonesia.