Singapore International Airlines

1597 WordsApr 16, 20157 Pages
Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957, the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However, the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA). As defining the image of the company, sarong kebaya worn by the flight attendants or crews that can be seen until now have been designed by French Couturier Pierre Balmain. Question 1: Describe what is so special about SIA’a five…show more content…
It is just another step of the selection to help the management confirm on the selecting new cabin crews. 2. Extensive investment in training and retraining Training is a very important step that the SIA need to provide for its staff and crews. For SIA, the training provided is to utilize the source of the technology and infrastructure that the SIA has. Besides, SIA also aim to enable crew to provide a gracious service which will be reflecting the warmth and friendliness, as well as, maintaining an image of authority and confidence in the passengers’ mind. The training that provided by SIA is not only about the safety and functional issues but also beauty care, gourmet food and wine appreciation, as well as the art of conversation. In addition, SIA has seven training school that train the crews for seven core functional areas of training, such as, cabin crew, flight operation, commercial training, information technology, security, airport services training and also engineering. Apart of the SIA training school that provide training on operation, SIA also offers general management training under HR division which provided by the SIA Management Development Division. The general management training that provided includes the executive and leadership programs for all staffs. Its objective is to generate effective managers and visionary leaders. The training provided by the SIA to their staff is to aims at building team spirit
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