Singapore Telecommunications Limited ( Singtel ) Essay

To be specific, the two performance measures demonstrated by Telstra in the FY13 LTI Plan are RTSR which account for 50 percent related to share price performance and RCF RIO which also stand for 50 percent relevant to the investment. It may help executives to consider investment for higher return rather than achieving higher customer satisfaction (Telstra Annual Report, 2013. P. 51). However, the majority of large or small enterprises operate business successfully with building strategy and programs based on customers' demands. For example, the mobile manufacturers set wireless and 3G option for smart phones as customers expect to access the internet more conveniently. Thus, understanding the expectations of customer effectively prevents company from losing market share.

The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

Dish Network has a focused and clear business strategy, which articulates their goal and provides the way to achieve it. Dish Network describes their strategy as “to be the best provider of video services in the United States by providing products with the best technology, outstanding customer service, and great value” in their annual report (Dish Network, 2015). Dish Network further explains the reason for their strategy by emphasizing the unsatisfied demand of high quality and reasonably priced products and services from television services subscribers. Their strategy can be well understood since it focuses on consumers’ needs and is closely related to the success of their business. As a result, being clear about what the strategy is and consistently communicating it to consumers, employees, and shareholders enable Dish Network devise and maintain an excellent strategy, which is the key to their business achievements (Nohria, Joyce, & Roberson, 2003).

In April 2003, Daniel Rowe, president of Prestige Telephone Company, was preparing for a meeting with Susan Bradley, Manager of Prestige Data Services, a company subsidiary. Partial deregulation and an agreement with the state Public Service Commission had permitted Prestige Telephone to establish a computer data service subsidiary to perform data processing for the telephone company and to sell computer service to other companies and organizations. Mr. Rowe had told the commission in 1999 that a profitable computer services subsidiary would reduce pressure for telephone rate increases. However, by the end of 2002 the subsidiary had yet to experience a profitable month. Ms. Bradley felt only more

Next is the proposal of Uptal Communication. It presented a very detailed proposal including their financial plans. They have been very clear with their vision. They have explained their technology clearly. They will be offering high speed access technology. They have identified their target market and have evaluated that the demand is high. Uptal Communications’ proposal is very ambitious and very expensive to execute. They mentioned that they only need $5 million to breakeven. They only need this financing round and support their capital needs through debt.

Telstra is the leading telecommunication company in Australia. Their strategic purpose can be identified through their mission, vision, values and objectives. Telstra considers the improvement of how people live and work as a vision for the company. Their mission is introducing technologies and content solutions that are simple, easy and valued by customers. Telstra’s core values are about how showing care, and to work with customers and to trust one another, as well as making complex simple.

The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.

The globalized business environment has determined companies to develop complex strategies intended to address the challenges determined by these factors. The increased competition in most business fields requires that companies develop flexible strategies that are able to address the changing conditions of the environment. The same situation applies to the telecommunication industry.

Telstra was the most widely used telecom provider in Australia, but with the increasing competition and the entry of new companies, they are facing a decrease in their revenues. In 1990, Optus became the second largest telecom and fixed-line internet provider in Australia. Moreover, the telecom industry was following the traits of duopoly market. Nevertheless, with the technological advancement and rising competition many firms have entered the Australian market, which is a matter of concern for Telstra group (Ramli, 2015).

The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had

The main objective of this research is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview.

British Telecom My aim in this investigation is to discuss whether or not British Telecom has successfully grown and developed since its Privatisation to compete on a world scale. In addition to this has it any long-term strategies for future growth and development of products. According to the 1996 Budget Red Book, more than 50 major businesses have been privatised since 1979 and the state owned sector of industry has been reduced be two-thirds.

While everyone especially the younger generation is concerning about why the internet speed is so slow, we are inspired and motivated to explore this matter further. After few weeks of hardworking, we had a much broader understanding on how vital it is to stop the Telekom Malaysia’s monopoly so that our country will only experience a breakthrough in telecommunication industry.

Public relation is not an easy job, it requires smart people and people are able to understand the community as well.