Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

1865 Words8 Pages
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
Strayer University
BUS 520 – Leadership and Organizational Behavior

Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11.
Sir Richard Branson exercises an unconventional Leadership style. His style incorporates a variety of the components of the leadership models presented by Hellriegel and Slocum throughout Chapters 10 and 11 of the text.
Branson’s position as founder and chairman of Virgin Group gives him legitimate power described by Hellriegel, 2011 as “an individual’s ability to influence others’ behaviors because of the
…show more content…
today because they want to be aware of opportunities, concerns, and risks etc. While this style is popular, it is not 100% effective and will likely become less effective as technology continues to evolve and more people work outside the office. Virgin Group is a company with employees worldwide; if Sir Branson wants to retain and increase organizational success he must enhance his Leadership Style by including components of Global Leadership. For example, Sir Branson recognizes the future trend of global warming and made a personal investment in anticipation of future opportunities. However, he may have missed an opportunity to include the Virgin Group team/organization in his personal vision.
The Global Warming initiative could be an opportunity to for Sir Branson to inspire and lead his Global Team and effect positive, productive change within the organization on a global level.
As the organization grows and technology advances, he may have fewer opportunities to respond personally to letters and e-mail communications daily. Face-to face visits with employees at Virgin Group locations may have to be replaced with a different method of personalized communication.
Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader.
I would recommend a combination of the Facilitate and Delegate leadership styles for Sir Branson. (Brown,

More about Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

Open Document