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Sir Richard Branson 's Management Skills

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Sir Richard Branson is strong in all three of the essential management skills. From the standpoint of technical skills, started the business from the ground up, so he had to develop strong technical skills to make his business successful. He has the conceptual skills to be able to have a far-reaching vision for a huge business empire and to look at the market and see what gaps his companies can fill. Additionally, his human skills are quite impressive, with his strong focus on employee happiness, customer satisfaction, and family.
Sir Richard Branson would fall under the behaviorism view of management, rather than the classical view. Sir Richard can be related to Munsterberg, as he took the time to try and find out what conditions were …show more content…

I’ve always preferred to be able to work on a project without having to worry about checking with someone every time I need to do something. I like that there is so much freedom to create and innovate. I do think that some people might be bothered by how willing Sir Richard is to take risks, especially people with a high level of uncertainty avoidance, but I personally like his attitude of trying things that people think are impossible. I think he does a good job of connecting those under him to his brand. He’s a leader who inspires and who makes people believe they’re part of something bigger than themselves.
I think that although he may be unconventional at times, Sir Richard Branson is an excellent leader, and I hope to emulate many of his leadership traits. I honestly felt like I learned a lot about leadership success while looking into how he runs his business. A lot of it reinforced lessons from the course, but it was nice seeing a real-world example of how those principles are being applied on a daily basis. I am glad I selected him as my case study for this class and I would feel honored if I ever got to meet him or have him as a manager. References:
Biography.com. (2015, July 08). Richard Branson. Retrieved April 25, 2017, from http://www.biography.com/people/richard-branson-9224520
Branson, R. (2017, April 06). The art of communication. Retrieved April 25, 2017, from https://www.virgin.com/richard-branson/art-communication
Clarkson, N. (2015,

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