Sir Richard Branson´s Influence on the Virgin Brand

The tacit collusion case to be discussed involves the illegal collusion and setting of fuel surcharges to commercial and cargo transatlantic fares between British Airways (BA) and Virgin Atlantic Airways (Virgin). The factors which contributed to its success will be discussed, as well as why, and its implications, of becoming public. To begin with, it would be beneficial to define both collusive behaviour and the nature of the competition involved in the aviation industry.

Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin

I'm writing a paper on Phil Hampson Knight the billionaire. I pick this billionaire because, how he became super success full. Phil Hampson Knight net worth around twenty five billions dollars making him the thirty five richest people in the planted. I can't believe he has that much money if that was me I wouldn't know what to do with all that money. He going to have a good retirement because of all that money and he's around seventy years old. I think he took the right steps to become the person he is now.

Howard Robard Hughes was a very inventive, attention getting man. He was an out-spoken entrepreneur who was best known for his hard work and dedication in motion pictures and the aviation industry. His inherited fortune gave him the opportunity to start building on his dreams at an early age. Although Howard remained in the news his entire life he was not always looked on favorably in the public s eye. In later years his paranoia left him a recluse and in twenty years he had not been seen or photographed by the public.

Sir Richard Charles Nicholas Branson was born July 18th, 1950, in Surrey, England. He struggled in school and eventually dropped out at the age of 16. He started his first business after dropping out from school. In 1972, he founded Virgin as a mail order record retailer, and shortly afterwards he opened a record shop in London. This kick-started his Virgin brand globally, With more than 400 companies in over 30 countries, with different business ventures from alcoholic beverages to financial services, including airlines Virgin Atlantic and Virgin America, as well as wireless company Virgin Mobile. In addition, it includes international health club Virgin Active.

In 2004 Virgin Australia created a non-profit foundation called Virgin Unite to which it unites people and entrepreneurial ideas to they then create opportunities for a better world. Over the last decade, partners have inspired and raised an amount of magnificent relationships such as Ocean Unite, Carbon War Room and The Branson Centres for Entrepreneurship to which these groups have encouraged the change in the world that is needed. Branson says he spends his time now working with Virgin Unite to ensure that he creates a positive difference that is needed in the world. He supports the projects that he is truly passionate about to being an advocate for issues such as gay rights and using the power he has to raise his voice to the issues that

Elon Musk is one of the most intelligent people alive as well as one of the richest with a net worth of around 20 billion dollars. Musk is part of many large companies such as Neuralink, The Boring Company, Tesla Motors, PayPal, SpaceX, and more. Although Musk seems to have a wonderful life, he faced many struggles on his way to becoming a popular and wealthy entrepreneur. When Elon was a kid, he was once thrown down the stairs and beaten up until he blacked out by schoolmates, but this did not stop him because as a 12 year old student, Musk created a computer game called Blastar which he sold to a computer magazine (Vance). He later founded his first company with his brother called Zip2. Zip2 was funded by Musk’s dad and Elon was so dedicated to making it big that he lived in his office and showered at the local YMCA (Weinberger). Musk then founded X.com which was an online banking website off of the loads of money he received from selling parts of Zip2. X.com later merged with another company to create PayPal, giving Musk tons of money for investing for future companies and ideas. Musk continued to invest on companies which resulted in him gaining more money and increasing his influence he had on the world. He is not going to stop what he is trying to do until he

Elon Musk is widely known as one of the best entrepreneurs in our time. That is because of his success in various industries such as automotive, aerospace, solar energy, satellite, financial services, etc.

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

1. A brief history of the brand: origins, key stages in its growth , etc.

1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants 5.4 Power of customers 5.5 Power of buyers 6) Opportunities and Threats of Airline industry 7) Internal analysis of Virgin Airlines: Strengths and Weakness 8) Financial Statics of Virgin Atlantic Airline 9) Strategic Changes of Virgin

After he went to America he studied at Stanford. He asked the school for the permission to start an own business, but if it would fail that he still could go back to Stanford. This was the moment that Elon Musk life as innovator started. He started his own business with an idea that it would change the world. This Idea was to take the newspapers online. His idea worked but before it became as big as he wanted he sold the company for 307 million and his share was 22 million.

Prior to attending the Business Internship course, my knowledge and understanding on successful business leaders was very limited. Although I had heard of countless success stories in business, I had never actually understood what it took to achieve such measures of success. However, it wasn’t until we had the privilege of hearing from four different business magnates in weeks 6 -9. Each of the business leaders gave an hour’s seminar and which was aimed at providing insights into their personal lives, working experiences and the core essence of 21st century business leadership.

Organizations will be different from each other based on the way they operate their business within the business. The strategies implemented by one organization might not fit with another due to several reason. Most of the huge global businesses today have been started as very small business organization. Starbucks and Virgin Group are some of the highlighting examples for that. All these organizations were able to reach to an extreme level based on the way they handles their business operations. Since they found the best strategic actions on behalf of the organization, they were able to succeed at the end. These strategies will be evolved basically with connected to the nature of the organization, potential

I believe the Virgin Group, as a corporate parent, does add value to its businesses. The main way in which it adds value to the strategic business units is by the use of their brand name and image. This is very prominent and well recognised world-wide, and therefore gives each business unit instant recognition within their industries and therefore gives each business a strong external image to benefit from. Research shows that the Virgin brand was recognised by 96% of consumers in the United Kingdom, and 95% were able to associate Richard Branson's name with the brand. The brand name is also known for a huge variety of different businesses which shows the name has proved to be very versatile and can probably be put with most fields and brings an element of success.