Sirius Marketing Failure

The new sales force will also have to be able to; create new working relationships, develop new business, create a personal atmosphere for customers, and promote new business. After the sales force creates new business, the team must be able to retain these newly established customers. They will have to create small, obtainable, measurable goals for themselves in order to create and sustain new business. The salespeople will have a sales quota of thirty units per month and the commission will go up in increments of ten percent after

As sales opportunity rises along with the amount and type of customer contact, production efficiency is lowered, resulting in an inverse relationship.

In last 10 years there has been a major emergence of a company called XM / Sirius Satellite radio. When fellow competitors XM Radio and Sirius Satellite Radio announced plans for a merger in 2007, most thought that an answer from the FCC would be coming the usual window of six months, allowing for a smooth transition of these two companies. Ignoring a self-imposed rule to handle such cases in 6 months of less, FCC Chairman Kevin Martin chairman withheld the verdict for approximately 17 months as his FCC debated the antitrust issues between Sirius and XM. Briefs were submitted by the Justice Department, individual citizens, and traditional radio broadcasters, arguing that the XM-Sirius merger should have been prevented over antitrust concerns. Ultimately, the Justice Department, and then the FCC, on a 3-2 vote, approved the merger in 2008. This paper seeks to discuss merger and antitrust positions concerning Sirius XM by starting with a history of each individual company, explaining the relevant business law topics and opponents’/proponents’ arguments, and highlighting the post-merger financial success of the combined company.

Chip Reeves, Director of marketing and sales addresses this issue by making systems easier to maneuver. Many companies and CIO's are struggling to determine exactly how to best mobilize critical applications that can bring measurable payback to the company but also limit the disruption to and administrative headaches in their user's lives. (O'brien, Marakas, 2011). Reeve's took into account, the customer's needs and the salespeople as well. Reeves was very focused on the CRM, or Customer Relationship management into account when suggesting products to streamline information for salespeople. Customer Relationship management involves four specific relationships which include: sales, service, quality, and support. Reeve's input a system that downsized the screens on the Blackberry applications to one page, which in turn led to more leads, an increase of about 50% and generated leads faster for salespeople.

There are several sales objectives that Mr. Shurtman has for the new sales representatives at United Fleet Services (UFS). UFS offers maintenance, mechanical repair services, and body repair services to organizations that use fleet of larger sized vehicles such as school buses, firetrucks, and police cruisers (Martocchio, 2013). While being the founder and president of UFS, Mr. Shurtman, has struggled to generate new sales leads or call on potential customers to help expand their customer portfolio. The geography of where UFS is located has also played a part in there trouble with obtaining new customers because there are so many competitors in their location. By branching out further from their geographical location and potentially acquiring

Sales can mine the data to qualify prospects, use job titles to identify decision makers or locate companies similar to current customers. Discussions involving potential customers can reveal companies that are in need of your product or service, allowing sales to contact them earlier in the purchasing process and tailor the pitch to the customer's immediate need.

MarketSoft founded by Greg Erman, in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the “extended enterprise”. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked.

SiriusXM’s future depends on understanding and analyzing its present state. SiriusXM is in an interesting place in the company timeline. According to their website, SiriusXM before, the company has nearly 1000 channels, and around 500 of them accessible in the car. This includes sports radio, music channels, talk radio and SiriusXM’s exclusive shows such as The Howard Stern Show , and Sway in the Morning. All of the channels are high quality due to their satellite technology. This gives them a great advantage because they have consistent stations regardless of location, and great quality giving them an appeal to their listeners. Sirius’ exclusive stations are commercial free thus giving them another advantage. This all due to their satellite technology. This is nearly impossible to replicate because of the cost of simply replicating this is very high. For the three satellites that Sirius sent up into orbit, it cost around 500 million.

The following is a proposal for Sirius Satellite Radio to gain exclusive rights to Division 1 college football. It examines Sirius' current business model and how this new line of programming could be incorporated in to the existing model.

On the other side, the position of senior market specialists requires identifying industry trends, evaluating new business opportunities, and establishing sales goals. Specialists are team players who develop general market and specific client strategies to help the account executives obtain a sale. Market specialists needs to be strategic in identifying patterns, anticipate problems and provide relevant solutions. They are relator and work as a team to achieve a goal. Their talent of individualization and positive attitude motivates the team to achieve maximized productivity. They are arranger who has to be organized in preparing and executing little possible details by following a standard approach. Illustrating signs of a visionary, Green’s talent of inventive way of working makes him capable to be a successful senior market specialist. However, Green is struggling with his position due to following reasons that he can work on by changing his perspective and managing up:

“Although Subaru enjoyed strong sales, the added volume pressure was eroding the company’s sales satisfaction scores. Customer ratings for their sales process—as measured by J.D. Power and Associates—were slipping. The quality of information available through sales associates was inconsistent. Subaru needed to fix their sales process before it affected their overall performance.”

This alternative does not need traders to intervene in sales representatives’ jobs but the company has to make sure that both departments are able to identify prospective customers and make existing customers still trust in the company’s performance.

Objective of this study is to provide a critical review of a research paper titled "Implementing Changes in Marketing Strategy: The Role of Perceived Outcome and Process-Oriented Supervisory Actions". (Sarin, et al, 2012).The authors investigate the influence of supervisors in implementing changes in the marketing strategy. The focus of the paper reveals the strategy sales supervisors use in influencing salespeople in implementing strategy-marketing changes within organizations. The authors further argue that firms periodically need to change their marketing strategies to achieve technological development and generate opportunities. Typically, development in technologies necessitates firms to formulate changes in the marketing strategies to capture opportunities from the new technologies. To capture opportunities from the technological changes, firm often use their frontline employees such as supervisors to influence their salespeople to get customers to transact business using internet platform rather than offline method to purchase goods.

Sales and Profit are both critical goals in a company. If managers don’t achieve these goals, the company is gradually going to consume its capital and inevitably fail. That’s why they put so many attention on them and why they are always searching for new methods to increase them. In fact, there are many ways that can help making sales and profit grow. A company can cut labor costs, outside costs or production costs, but sometimes it will not be enough and therefore it has to find alternative ways of improvement. Sales depend from a great number of factors. The first important

Marketing research is atypical to decision making. By no means can a company make buoyant and effectual decisions without thorough marketing research. The most fruitful method of marketing for successful companies is known as relationship marketing. This is because marketing managers must have accurate information about the market in order to be able to make precise decisions and thereby achieving success and decreasing vagueness. Relationship marketing is deponent on some factors such as understanding customer needs and want and to fulfil those needs, actual training programs for employees to ensure that their behaviors are auspicious to the customer needs and market leaning. Also teamwork is a central aspect of relationship market as in the jeep marketing method where both jeep engineers and marketing researches are working together to achieve one end which is the success of the jeep business through satisfying their customer needs.