Sirius Satellite Radio Marketing Plan

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BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will

* Sirius and XM, separate companies, began to compete in the satellite radio business in 2001 and 2002. Target market was car drivers and daily commuters who listened to their local radio stations that they preferred, but were limited to small service areas and less range and would lose frequency once out of that locality. Wall Street believed that satellite radio was the next opportunity in consumer electronics.

Sirius XM has established a deep economic mote in its industry. Sirius Satellite Radio and XM Satellite Radio were the two largest satellite radio providers in the U.S., but these competitors were both losing. In 2008, they merged to become Sirius XM and are now the only satellite radio provider in the U.S. Due to high startup costs for a satellite company, Sirius XM does not have any competition. In 2014 Sirius XM had 27 million subscribers or about 13.5 % of the total market with annual sales approaching 4 billion. Sirius XM's signal spreads throughout the entire country and it has brand recognition countrywide. Contrary to free charge, ad driven radio such as Pandora, Spotify, and iHeartRadio, Sirius XM is a subscription-based model,

Many of the Artist that are on the radio are a mixture of different genres of music. Producers are looking more for progress not tradition. They want something that everyone can sing along to and that will grab the audience's attention. "They're really looking for people, for stars who the public grabs onto and will buy in the multi millions. Because that's the only place that major labels with their high cost structure can afford," Havighurst from ABC news said.

For years we’ve heard the record companies complain about Pandora, Spotify, even iTunes the now universal go-to place for music, but I never knew why they were complaining. We’ve

As a company in the streaming music Industry, it is essential to have a competitive advantage in order to stay in the run. Indeed, a big competition is established between all the companies which are using more or less the same business model. In the streaming music Industry, it is easier for clients to make implicit bargaining. Indeed, the more subscribers a company has, the more music labels will be in

I hear people complain all the time [I’m guilty as charged] about mainstream radio – who can blame us when you hear only music from 20-25 artists for the most part, and good songs played to over and over till you turn it when you hear it come on. To top it off we have comments from radio executives coming out like Gary Overton’s comment [don’t even get me started on that one right now, that’s deserves special attention] “if you’re not on the radio you don’t exist” and things like women are the tomatoes.

Mel Karmazin noted: “Every radio comes equipped with an on/off switch.” Not to say that radio isn’t still a valid contender, but times have changed since our parents listened to Top 40 as their primary means of audio enjoyment. Entertainment payola is relatively harmless nowadays, wherein the past it could exert considerable influence (threatening moral creativity/stifling economic components) the Digital Age has seem the rise of consumer choice, and buying power. Fundamentally if no one likes the music, no one will listen, and stations only hurt themselves when they alienate

In regard to the history of the radio industry, it has a rich history and strong foundation. Even though the industry had met many issues in the past, such as the deregulation by the Reagan administration, generally it had grown pretty well, especially during 1952 to 2002.

SiriusXm radio balance sheet shows a value of current assets $1,419,013 in 2013. The current assets are usually made of cash, marketable securities and receivables. Based on Standard and Poor’s Rating services, SiriusXm has been given a “BB” corporate credit rating, on a scale that ranges from “AAA” to “D” the lowest. The “BB” corporate is considered to be a good rating, which means that SiriusXm will not have problems meeting its obligations.

A channel that constantly streamed music videos to the public was unheard of in 1980, which is why MTV was such a success. Because MTV’s popularity was rising, more music

Sirius is dedicated to providing Salus with, a budget conscious, strategic marketing plan to increase donations by focusing on developing the corporate market segment. Our intent is to develop a simple plan that emotionally connects donors to the cause, encourages loyalty, raises awareness and continues to work towards ending the stigma. around mental health.

SiriusXM’s subscription based revenues, yielded the company $4.2 billion in 2014, growing 10% year over year, continuing a decade long trend of revenue growth. In addition to revenue growth, impressively high margins have produced free cash flow of $1 billion. Despite impressive profitability metrics, financial struggles of the past are till casting long shadows in terms of debt and outstanding shares, yet management is doing their best to dig themselves out of trouble. The key metrics found below form the basis for industry comparisons and will discussed further hereafter.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.