Sirius Xm and Its Monopoly

A quick growing company, gaining well over a couple million subscribers, in the eyes of many Adelphia Communication Corporation seemed to be headed to lead the industry very soon. In what seems to be the early 2000s, this is for Americans, this company and the world things drastically changed due to unethical behavior from some of the company’s top leaders within the organization. What will be revealed in this case study below, many people would not believe that all this happen over the course of a short time and how far people will go to gain what they believe is “success” at any cost.

quarrelling all day… They're all worried about money" (5). The radio that used to give

Having secured installation deals with automakers including Chrysler, Ford and BMW, Sirius launched the initial phase of its service in four cities on February 14, 2002, expanding to the rest of the contiguous United States on July 1, 2002.

Blockbuster implemented a new strategy for customers to access their rentals in “five channels of distribution: in-store, by mail, through vending machines and kiosks, online, and at home (direct to the TV)” (DATAMONITOR, 2009). However, this strategy was a reactive approach to the problem produced ten years behind schedule. Wooldridge et al., (2007) stated that Blockbuster should select and adapt their strategy to respond to the fast changing market and maintain a competitive position. This was an obvious failure for Blockbuster. The changes in the market produced a decline in profit at a faster pace than the strategies that Blockbuster implemented to combat these losses.

Comparison: Here the industry average is 5.26 times, compared to JB Hi-Fi’s figures of 11.25 (2011) and 11.03 (2010) times. This indicates that JB Hi-Fi is able to generate greater sales from its fixed assets, when compared to the market average. Generally, firms with a higher fixed asset turnover are successful in getting the most out of their assets, and in turn are able to generate higher revenues. Here JB Hi-Fi outperforms its sector, and this indicates that it is in a strong position to generate sales from the assets it has available.

In business, market structure plays an important role, which helps to shape the competitive landscape for businesses at all levels. Each business industry will naturally form a market structure that comes in numerous forms: Perfect competition, monopolistic competition, oligopoly, or monopoly. Verizon Wireless is a well-known communications company and large enough to affect the market. Oligopoly is defined as a market in which only a few firms dominate, and judging from Verizon competition there are only a few firms involve: T-Mobile, AT&T and Sprint. With only few competitors involve the barrier to entry is high, but there still lies a large pool of customers. The barriers are high because of the amount of money that has to into the infrastructure

Fritz, Ben. (April-2011). "Dish Network wins bidding for assets of bankrupt Blockbuster." In the Los Angeles Times. Retrieved March-17, from the website;

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

I choose Cumulus Media, Inc. as a strong competitor because they have the domain of a lot of radio stations. They are the second radio station ownership group in United States. They owned and operates more than 460 stations in 90 markets in the country. Cumulus has created group of stations that acknowledge cost reserve funds through shared managerial and deals

As a company in the streaming music Industry, it is essential to have a competitive advantage in order to stay in the run. Indeed, a big competition is established between all the companies which are using more or less the same business model. In the streaming music Industry, it is easier for clients to make implicit bargaining. Indeed, the more subscribers a company has, the more music labels will be in

As the structure of the media network division is not traditional in terms of applying the value chain to an organization’s functions, some of the most important components are intangible. When looking at the breakdown of industry costs found in Appendix E, one can see that procurement (33% of revenue), wages (7%), and marketing (4.1%) are key in understanding the industry’s profit structure (IBISWorld).

A few years earlier, Raymond had correctly predicted the upcoming boom in talk radio. He had begun listening to a nationally syndicated radio program based at a station in South Florida and quickly realized the potential of this “new” medium. At first, Raymond’s station was primarily an outlet for sharing his off-the-wall social and political views. But as time passed, he quickly came to see that there were additional advantages to owning the town’s only radio station.

Entering and transforming the video rental industry was a large undertaking for the start-up company. The first marketing objective the company undertook was the process of building a brand. Netflix’s identity was crucial to future growth and success. Without a strong brand, competitors with deep pockets could have easily duplicated the company’s business model. Secondly, leveraging technology was critical to establishing the business and infrastructure growth. The consumer base was the final objective Netflix sought to achieve. Retaining and growing subscribers were fundamental to revenue and marketing goals.

How much do you enjoy drinking a nice cold beverage, reclining in your most comfy chair, while listening to your favorite radio station? Music is a very important part of the average person's daily life. We wake up to music set on our alarm clocks, sing to music in the shower, listen to music while driving to work, and enjoy it throughout the rest of our day. Well sit back and get ready to experience Radio to the Power of X. We're talking about the new XM satellite radio. This is a brand new radio system that will sweep across America finding its way replacing your old radio service.

Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban territory. A large number of people listen to radio while traveling in urban areas and respond to the broadcast of various commercial messages.