Situation Analysis & Market Research

2623 Words Jan 19th, 2006 11 Pages
Situation Analysis &Market Research
Dirty Deeds Incorporated is a for-profit home cleaning service that was created by six entrepreneurs on July 7, 2005. In order to differentiate Dirty Deed Inc. 's cleaning service from their competitors, they are implementing a risqué alternative. Dirty Deeds Inc. will be targeting single men and women over the age of 18 in need of domestic cleaning services and desiring discreet adult entertainment. Teams of at least two men and/or women dressed in sexy lingerie will conduct all cleaning services. The company has strict provisions in place to ensure that the services offered will always remain tasteful and in accordance with all federal, state, and county laws.
The creators of Dirty Deeds Inc.
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Licensing will also be more difficult to obtain, since adult entertainment is involved. These additional fees as well as the additional talent required will cause Dirty Deeds prices to be higher than traditional cleaning services. Another weakness is that Tucson 's older population may be more conservative than anticipated which may cause them to reject the service. The last weakness is there may be a staff shortage during the summer and holiday months when college students are out of town. Not having employees to clean houses means less productivity and profitability.
Among the external opportunities that Dirty Deeds may enjoy are that this type of service has never been offered in Tucson before. If the service is widely accepted, the company can be very profitable. Furthermore, Tucson 's diverse population is consistently expanding which offers a growing customer base. Dirty Deeds may also be able to utilize the new ideas that today 's college student have to offer. Applying new concepts to current cleaning methods will boost Dirty Deeds Inc. reputation as an innovative cleaning company. Since customer satisfaction is guaranteed, clients will likely refer Dirty Deeds Inc. to their friends which may also contribute to an increased workflow.
Threats exist that Dirty Deeds must convert into opportunities in order to realize sufficient profit. One such threat is that people may not be willing to pay
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