Situation Analysis/Target Market Identification Report for Ford Falcon Ute

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10850 Marketing 100 Sem 1 2013 SA/TM ID Report Cover Sheet
Name______adf_____Sally Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutor’s Name__sfaf_____ Tina Tutor _____________fasdfdf________ Tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time:______10am – 11.30am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if any)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please read the following and electronically sign where indicated: Declaration: I declare the attached assignment is my own work and
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Also, the consumer may head to the beach with mates for some fun and throw a ‘barbie’ with some beer and prawns in the back (McDowall 2012). The extra services that customers can get from the purchase of this vehicle are excellent long-term customer service and dealer warranty services for the car. Customers may also visit the website to understand the company and the vehicle more. In addition to that, extra accessories for the FFU are available for customers to purchase. For example, car insurance, GPS, rubber floor mats, tow bars, mudspats and many more (Ford 2012). Customers may also be gifted with Ford merchandises for example, caps, umbrellas, key chains or mugs when they purchase the vehicle. The FFU comes in many makes and models. There six different models of the FFU that customers can choose from. Customers can choose between auto or manual transmissions, and customize down to what colour and trimming to preference and specification. Being able to customize and personalize the FFUs is a big selling point for customers, as they will feel that their vehicle is unique and one of a kind. Potential buyers will spend a significant amount of time looking for the product as it is a big investment. They will begin with information search, consulting relatives and friends, salespersons, do online research and read testimonial

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