Situation Analysis/Target Market Identification Report for Ford Falcon Ute

The Jeep market has identified the U.S. psychographic traits such as people who are outgoing in nature, enjoy leisure time, with personalities that enjoy fun, like spending time with their families, love exploring out doors and so on. The U.S. market shows that the Jeep Wrangler target market is customers who are adventurous, enjoy the outdoors, and have a sense of freedom. Because of which, they purchase vehicles that are a true reflection of their personality and the Jeep Wrangler which is considered to be cool, has great capability and is fun to drive is their preferred choice. Additionally, less than 30% of people who purchase the Jeep Wrangler have children while more than half of people who purchase the Wrangler Unlimited have children (FCA, 2012). The Jeep Cherokee’s target market is for people who have an active lifestyle and this is complemented by the vehicle’s off-road

Ford has increased their advertising to new drivers or parents of new drivers explaining why their new models are some of the best cars available for new drivers to use.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

* From the e-Activity, analyze the documentation requirements under Standard 3. Make at least two (2) recommendations to the documentation requirements that you believe would improve Standard 3. Support your recommendations with examples of such improvements.

The instructor will lead the class in discussions pertaining to a business continuity plan. Key elements of

that the car is a family car and is aimed at married women mainly but

<br>Ford appears to have made a successful effort in reaching its target audience in this advertisement. Not only did they appeal to at least three of the basic needs men tend to express, but it also opened the door for future advertisements to further explain other benefits of owning such a truck

Marketers of the F-150 truck line traditionally target the construction industry with heavy towing capabilities and large carrying capacities. In January of 2015, “Ford starts most comprehensive truck marketing campaign to introduce the toughest, smartest, most capable F-150 ever” (Ford Motor Company, 2014). Marketers again target the working class men who depend on reliability, durability, and capability. Ford bombards the television ads, radio talk shows, consumer websites, print ads, and Hispanic sports competitions with information promising toughness. On the first day of the campaign, Ford placed three television commercials during a nationally televised college playoff football game showcasing the 2016 F-150. The first commercial, forward march, introduced the F-150 as being tougher, smarter, and more capable than the competition. The second advertisement, what’s next, concentrated on innovations such as a remote releasing tailgate, LED lighting, and a three hundred sixty degree exterior camera. The third commercial, move it, let consumers know that the 2015 F-150 has the best-in-class, six ton capacity payload (Ford Motor Company, 2014). The official Ford website has various videos informing the consumer on various topics including: road handling, an aluminum body that reduces the truck weight by seven hundred pounds, six ton load capacity, back up turning knob control and camera, safety, fuel efficiency, strength, and innovation (2014).

Rugged, stylish, comfortable, economic, and most of all, dependable. The Ford F-150 is the pickup truck that changed the nation. From its very beginning, the Ford truck has taken care of its owner’s necessities from hauling hay to visiting family and friends. Since its inception, the Ford Motor Company (FMC) has earned the loyalty of its customers. Most of all, the ford pickup truck has earned the respect of farmers, families, and businessmen alike. How did the FMC earn the loyalty of the people? By creating the highest value possible for its customers. Ford provided the most reliable and economical vehicle in its time.

By investing more in our technology capabilities, increasing customer base needs for interior, styling, safety, and quality permits us to introduce a new Crossover vehicle within period 5.

"Trust our company, love our brands and delight in our services." This is the theme of Ford's global brand strategy. Ford's approach to brand marketing is that of six distinctive vehicle brands and four distinctive service brands. Among these vehicle brands are Mercury, Lincoln, Ford, Jaguar, Aston Martin, Mazda, and soon Volvo. With several different brands under the name Ford a number of products with an overwhelming set of characteristics has been developed. These strong brand names, along with unique models within each brand assist Ford to build long-term, sustainable links to customers throughout the world. (For a listing of Ford models, see appendix.) People automatically associate certain nameplates to Ford, such as the Mustang, Thunderbird, and the ever popular Taurus. The brand characteristic of a Ford truck is "Built Ford Tough," while the characteristics of a sport utility vehicle is ,"go anywhere, do anything, practical adventure." The Jaguar XJR is another example of a unique brand of Ford. There are no others like it on the market today. The XJR is targeted at those customers who are looking for that extravagant "muscle" car. All of these sub-brands share the same global promise of the Ford Motor Company.

· New car models and designs are being introduced each year. If Holden can focus on fulfilling; customer preferences, wants and needs with a variety of variable options.

Objectives |Metric |2009 |2010 |2011 |Target | |Customer Satisfaction |Global Quality Research System customer satisfaction (3 months in service), percent satisfied1 |n/a |n/a |68 |75 | |Value to Customers |Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement) |27.1 |26.9 |27.8 |>30 | |Quality/Safety |Percent of Nameplates Achieving IIHS Top Safety Pick by Manufacturer |n/a2 |52% - for 2011 models |75% - for 2012 models |80% for 2013 models | |

Ford strategy is serving customers in markets with a family of best in class vehicles from small, medium, and large cars, utilities and trucks. Each vehicle delivers high quality, fuel efficiency, safety, smart design and value to bring profitable

Sullivan Ford Auto World should position itself as a distributor of low-end to middle-low end models of Ford cars to capture its target market. It can sell its low-end models to Generation Y and Generation X, with both generation