Situation Analysis : The Nation 's Newspaper

The U.S. News & World Report was founded in1933 and still continues strongly today as it has built a strong reputation especially for giving accurate education reports and

317-318). The major change that USA Today made was USA Today Online (p. 318). This change created both current success and future potential for the company (p. 318). At first a subscription fee was charged for access to USA Today Online, but this subscription fee was quickly dropped allowing free access (p. 318).

For decades, the Los Angeles Tribune was big deal in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have lessened the importance of printed media and really increased competition in the newspaper division. Problems such as the increased cost of paper, and an older customer based have affected the importance of the Los Angeles Tribune. Also with the decreasing advertisement revenue, these have caused the paper to rethink its goals.

For decades, the Los Angeles Tribune was a driving force behind the news in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals.

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

Jerkiewicz, who worked in the newspaper business for 15 years, said the subscriptions have fallen drastically. In 1995 the newspaper has about 24,000 copies in circulation, but in 2010, only has 9,000 copies in circulation. The readers however, had not quit reading the news, but had turned to online sources. He adds that magazines and newspapers should have a strong digital marketing plan. He thinks that traditional printing will continue to decline, but will never die out. There will still be a market, but it will just be smaller than it is now. He says that Kindle had not run print books out of business, and it never will. He adds that printing is so cheap now that printers are going out of business because falling subscription levels are leading to

This documentary begins with several clips announcing the demise of significant newspapers that had been around for more than 100 years. One of them the Rocky Mountain News which was previously located in Denver, CO, published its last article in 2009. Brian Williams, NBC journalist for The Nightly News states “the obituary column these days is full of the death notices of American daily newspapers.” According to Sarah Ellison, former Media Reporter for the Wall Street Journal, “people are fascinated with the demise of this great institution.” Many are just waiting for The New York Times to be the next to claim bankruptcy and close its doors forever. Although the situation is grim,The New York Time monitors the changes closely through the Media Desk that it created in 2008 to report any changes in the media industry.

USA Today was founded in 1982 and is a newspaper that brings in the ideas of a modern day world. The newspaper also brings in new ideas and facts about how the world is evolving from writing, to technology or other things that show evolution is the human mind and way of processing things. The company is owned by Gannett Company. Gannett has many other smaller companies under it’s belt and has a revenue of over five billion dollars. Including USA Today, Gannett Company owns 41 smaller companies that help build up their revenue. Basically, USA Today is a company owned by another company bigger than them. Gannett owning USA Today can affect the material the news source gives out because of how the other smaller companies inside

On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to

An example of USA Today’s relevance in the marketplace was in 1998 when the NBA had a lockout and players refused to play and USA Today used this scenario to modify their newspaper (Stoldt, Smetana & Miller,

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

USA Today has been able to differentiate itself and stay away from the commodity status of most news sources. Commoditization is to “render a good or service widely available and interchangeable with one provided by another company” (Merriam-Webster, 2017, Para. 1). Commoditization is everywhere and it is basically results of major markets lacking any differentiation between products and services (Ferrell & Hartline, 2014). When products and services are similar customers will only care about price. One reason why the USA Today has been able to differentiate itself and stay away from the commodity status of most new sources is because it has the free availability online that makes itself different from competitors, and the list doesn't stop

USAToday is a well known internationally distributed American newspaper, It has a good track record.

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news