Situation Analysis : Victoria's Secret '

Roy Raymond in the area of San Francisco founded Victoria’s Secret during the 1970s. Roy Raymond had an idea of turning the classic underwear into luxurious and stylish fashion. Victoria’s Secret underwear differed from classical department stores’ underwear because of its color, material, pattern and style.

American Eagle Outfitters launched its lingerie sub-brand, Aerie, in 2006 (“Investor Information,” 2014). The market for

Did anyone ever tell you that Victoria's Secret Angels don't wake up that way? The runway models spend their days in the gym, training for the big day with the world's best fitness trainers and health coaches.

Victoria’s Secret is a retail chain of lingerie, beauty supplies, and fragrances. The purpose of the line is to make females feel sexy, powerful, and young. They do not have a lot of lingerie for the more voluptuous females; however, what they do have makes the lady feel sexy and confident. Victoria’s Secret was created by a man – men know how they want their women to look like so he took his imagery of beautiful women to make his lingerie line.

I remember the first time I ever stepped foot into a Victoria’s Secret, I was fifteen years old. I was mesmerized by the bright pink and white walls. The signature PINK dogs scattered all over the PINK side of the store. The cosmetics section was sparkling in the distance and the signature fragrances filled the air. I remember the feeling of finally being grown up, here I was shopping for fragrances and bras in the same store that my Mom and Aunt bought theirs at. When you are fifteen there is nothing else in the world that matters more than feeling grown up, you are no longer a kid and there is a whole new world for you to explore. Talking to women, most have the same first experience at the store, in fact it is nearly the closest thing to magic some young girls will experience in this era of their lives. This unfortunately, is not going to be about that coming of age experience this paper is a whole lot deeper than any fifteen year old girl buying her first grown up bra could ever imagine. Victoria’s Secret a common name in households with women from young adulthood to mature womanhood. What is Victoria’s actual “secret” you may ask? That would be a whole behind the scenes world of global fair trade issues and sweatshops.

Roy Raymond was a 46 year old entrepreneur Roy Raymond once said “She’s a leader just by how she plays. She has more confidence after taking her off the point. She doesn’t have to come down and set up the play everytime. She can get up and run more.” He was the founder or creator of Victoria’s Secret. The headquarters is located at 4 Limited Parkway, East Reynoldsburg, OH 43068. By the early 1900's Victoria's Secret became the largest American lingerie retailer worth over 1 million dollars. In 2009, it was worth over 5 million dollars. In 2013, sales were over 6.6 billion dollars the company was worth 1.9 billion, but its worth rises constantly. Roy Raymond made this company with his wife in mind.

Victoria’s Secret has a valid intellectual claim against Victor’s Little Secret because of the adult novelties and hosiery items that they sell. Lanham Act is a federal law that protects trademarks (Lau, 2012, p. 289). “A trademark is any kind of name, logo, motto, device, sound, color, or look that identifies the origin of a particular good or service. Something begins to look like a trademark when a consumer identifies it with a particular origin (Lau, 2012, p. 290). Roy Raymond opened up Victoria’s Secret in 1977; and “chose the name ‘Victoria’ to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria’s secrets were hidden beneath” (Business Insider, 2015). A name is important in a business; in fact, Victoria’s Secret name weight with literary importance. The store did not start off being successful; furthermore, he was near bankruptcy after opening up three more stores by 1982 and sold the store in 1982 to Leslie Wexne (telegraph).

The show is an annual fashion show sponsored by and featuring Victoria's Secret, a brand of lingerie and sleepwear. Victoria's Secret uses the show to promote and market its goods in high-profile settings. One critic from The New York Times described the initial 20th-century webcast experience as having felt like he was "watching a striptease through a keyhole". (Rothstein, 8) The Victoria’s Secret company knows that sex sells and they are milking their opportunity like no other from racy lingerie commercials to daily itty bitty bikini posts on

Sara Young, author of “Victoria’s Secret Sales Drop: Why Hypersexualized Lingerie Marketing Is Turning Off Underwear Shoppers,” discusses how Victoria’s Secret’s use of “racy advertising and flawless VS angels” to sell has caused a decline in their business because they have not strayed away from their “particular aesthetic.” Young states: “But, for some reason, Victoria’s Secret is yet to figure out that the best way to sell lingerie to women isn’t through hypersexualized marketing campaigns.” She also says that their use of women with “perfect”

Imagine a collection so wild, so versatile, so sexy, every body shape becomes perfect. The Victoria’s Secret Brand founded by Roy Raymond has taken over millions of store in the U.S. world and can be seen through many commercials, billboards, and magazine advertisements. The Company specializes in lingerie, intimate apparels, swimwear, sleepwear, beauty products, and etcetera. The brand was created for women to feel beautiful, sexy and confident behind close door for personal reasons and to also feel upper class elite, because the brand itself is known for having high quality material and being very expensive. “The world’s best bras. The sexiest lingerie. The most beautiful supermodels. Discover what’s hot now.” (Victoria’s Secret Ads) is an

The purpose of this report is to determine how one could establish a Victoria's Secret franchise in Albania. I will check thoroughly on what is required to open a franchise in a foreign country, including its regulations and agreements, pricing, employees, benefits and feasibility. The reason why I have chosen this topic is because once I graduate I plan on opening my own business in Albania. I hope one day I can work for American companies all over the world. This assignment has helped me glance at the process of opening a franchise over sees, and to some extent prepares me for my future. This topic is relevant to the audience since they will be the ones to determine if I qualify for my own franchise, and consider the location I picked, as

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

American Apparel, is an American multi-national clothing manufacturer, distributor and retailer since 1988based in Los Angeles, California. Dov Charney, a Canadian business man was a founder and former CEO of the company. He was involved in nearly every part of the business process from design and manufacturing to marketing. The Ernst & Young named Charney Entrepreneur of the Year in 2004. He was also termed "Man of the Year" by various fashion

The purchasing power of this “older” baby-boomer demographic accounted for nearly half of the $107.2 billion in women’s clothing purchases in 2007. This is a very diverse demographic with a large purchasing power. Despite the competition and economic conditions, if marketed properly Ann Taylor could

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.