Situation Analysis on Taylor Swift’s Wonderstruck Fragrance Essay

• Market Position and brand image: Superdrug is one of the market leaders on the high street for health and beauty products. Moreover the company is capitalising on its already strong brand image in the target market of age 15- 29 by consistent new promotions vis-à-vis earlier this year Superdrug Stores extended its links with music festivals after signing a deal with Scotland's T in the Park to create a brand experience in which women can test cosmetics manufactured by Superdrug. "Superdrug backstage," intended to develop a link between the retailer and the younger festival-going audience (Marketing, 2006)

The commercial can be broken down into the three rhetorical appeals. The appeal to character, by having Rihanna serve as the main subject, engages the viewer instantly. However, Rihanna serves a purpose through her involvement, as a celebrity, “For the fan, celebrity culture can produce intense identification at rock concerts, athletic arenas, and other displays of the fantasy object, whether live or recorded and mechanically reproduced. Such identifications can lead to role reversals where the fan covets the wealth, honors, and supposed power of the celebrity”(Weeks). The commercial allows the viewer to have intimacy with the superstar, by gazing at her getting ready right before her performance. Rihanna fans are able to catch a glimpse of her intimate moment backstage, which identifies the social status of the viewer and the singer as equals. Rihanna’s established beauty is also a factor for why she is chosen to sell the product, “This distinction focuses on the appeal of beauty as a social control: As images of beauty continually shift, insecure consumers may perpetually justify their purchases of products and services. By endlessly manipulating and redefining beauty, advertising and corporate profits are secured”(McDonnell).What the character conveys intertwines with the logic of the commercial; if a superstar beauty like Rihanna cannot resist temptation, how could an ordinary person possibly resist the Twinkie as well? The epitome of beauty displays gluttony and her

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

Taylor Swift really knows how to have hidden messages and secrets throughout her lyrics and music videos. Taylor Swift also likes to trash talk other celebrities including Kim Kardashian and Katy Perry. Which gives a viewer a good chance to critic her lyrics and videos.

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

The space I chose to observe and write about for this essay is ULTA Beauty in the Greenwood Mall. In this analysis, I will be focusing on the impact of advertisements and products within class, gender, and beauty through the study of semiotics, connotation, and denotation. ULTA sells haircare products, skin care products, perfumes and cologne, high end makeup brands, and drug store makeup brands as well.

Behavioral: Benefits - Show-off, being popular, being sexier Attitude toward product - Positive, sexual attractive, American lifestyle Not many companies use mass marketing these days. Instead, they practice target marketing by identifying market segments, selecting one or more of them, and developing products and marketing mixes tailored for each. A&F is a successful brand that targets the A&F, Analysis Report young generation market precisely. Based on our survey, A&F has achieved phenomenal success by portraying a brand image that comprises a series of very attractive imagery. Teenagers see a lot of this imagery through advertisements; however, what influences them most is their peers (Goodman & Dretzin, 1999).

In musical superstar Taylor Swift’s music video for her song “Blank Space,” she is portraying herself as the high maintenance and dramatic girlfriend that the media believes she is. The speaker of this text is the media’s perception of Taylor Swift and her message is about the disconnect between who Swift really is and who the media sees her as. I believe Swift has two purposes for this music video. One is for her character in the music video to warn her audience about the type of love that boys want, and the other for real life Taylor herself to poke holes into the media’s concept of her love life. The video is filled with satire and paradoxes to convince us that our idea of Taylor Swift is not an accurate opinion of her.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

As a German writer, the reason for which Patrick Suskind wrote his critically-acclaimed novel, Perfume, in a French setting, about the French, is questionable. However, candidate answers lie in the setting of the novel itself. Mid-18th century France, which is adjacent to Suskind’s Germany, harboured not only a national, but global revolution of politics, economics, and social norms through the French reforms. This had plentiful influence on all aspects of Prussia since the late 17th century (when Germany was known as Prussia) to the present. This stepping stone to a change in practicality lied in the French Revolution and the change of identity that it instilled upon the populace. An exploration of Grenouille and perfume in Perfume reveals their symbolism of the critical transition from religious prominence, to humanistic considerations, to nihilistic extremes that ensued national and global chaos after the French Revolution to represents its influence on Germany and its constituent populace.

The marketing strategy of the CMF launch on the U.S. market was well planned. A celebrity Emily Procter was invited to make advertising. According to Hofstede’s typology, the U.S. belong to an individualistic culture and Emily Procter was known for her “individual” success, the consumers were expected to “follow” her. As individuals are concerned primarily with their own interests and are concentrated on good appearance, fresh breath and white teeth are important components of their attractiveness. U.S. also belong to a masculine culture where material success and assertiveness are of great value (which Emily Procter communicates).