Situational Analysis : The National Organic Product

Every year, the average person in America consumes nearly a ton of food, and the majority of this consists of packaged and highly processed products. These foods also contain a substantial amount of unwanted fats and chemicals. The growing of organic versus nonorganic food has been a controversial issue for a long time among organic and nonorganic farmers and their customers. This is due to the myriad definitions of healthy eating and the stated benefits on both sides.

In order for farmers to label their products as USDA Organic they must adhere to the strict standards outlined in the organic certification program of the U.S. Department of Agriculture. The article, “Organic foods: Are they safer? More nutritious?” explains that these standards include how food is “grown, handled and processed”. Rather then using pesticides, organic farmers use methods such as beneficial insects and microorganisms and special disease resistant crop selection to protect their crops. They may use crop rotation and mulch to manage weeds. They do not use or include food additives, fortifying agents or preservatives in their products.

The method uses a water based, nutrient method to give plants all the nutrient they need to grow. This method is able to use heat and lighting to help the plants grow if their normal climate isn't the same as the one in the area you’re growing your plants in. In some cases hydroponic houses are made to support the plant for its living conditions. Sometimes the roots hang freely and nutrients are hazed over onto them but this tends to be more risky because the roots can easily dry out if the misting cycle is not to schedule and spread

Today’s society where people are more informed and health conscientious; the sales of organic and natural foods has shown an

With the organic industry booming and up until recently showing an annual growth rate of 20% it has been necessary for the federal government to step in and regulate the previously self regulated industry. Initially, regulation of this industry was implemented by private nonprofit organizations and some state governments as a way to put an end to consumer fraud and to ensure the integrity of organic food. This

Today an increasing desire from consumers is to have healthy and organic product offerings. While

As a part of the American Marketing Service (AMS), the NOP was founded in 1939 and strives to develop “national standards for organically-produced agricultural products” (“National”). Their mission is to ensure goods with an organic seal are controlled and distributed as uniformly as possible, and they take every complaint with a heavy hand to keep irregularities to a minimum. In 1990, the USDA was instructed to “establish uniform national standards for organic food and farming, fixing the definition of a word that had always meant different things to different people” (Pollan 154). Since then the term organic has been manipulated and distorted by large companies in order to push their products to as big a market as possible, leaving consumers dazed and confused about the actual standards of the foods they were purchasing. Often times, the true meaning of the extravagant or misleading words on the packaging is hard to translate for the average consumer-organic being no different. The seal that dawns certified organic products provides no insight into the qualifications needed in order to receive that stamp nor is the USDA very forthcoming about the actual meaning of the word organic. Any retailer can slap an “organic” label on their product so long as “at least 95% of the farm-grown ingredients are organic and you sell direct to customers in

Organic farming began just as the effects of the Great Depression waned in the United States, and has seen a dramatic increase in popularity most recently (AG). The sales of organic food increased by about twenty percent a year throughout the nineteen nineties (Marcus). That is over ten times the rate of increase that conventional food experienced during the same period of time (Harris). As recently as twenty eleven, about seventy-eight percent of American families admitted to routinely purchasing organic food (Organic). Organic food sales jumped from three point five million in nineteen ninety-seven, to thirty-one million in twenty eleven (Organic). However, while organic food may seem better than conventional food, numerous studies have shown that it is not distinguishably more healthful, nutritious, palatable, or safe.

Organic products meet stringent standards
. Organic certification is the public 's assurance that products have been grown and handled according to strict procedures without persistent toxic chemical inputs."

Organic farming began in the late 1940’s in the United States, and in recent years it has seen a dramatic increase in popularity (Rubin 1). The sales of organic food have been increasing by about 20 percent a year over the past decade (Marcus 1). That is over ten times the rate of their conventional counterparts (Harris 1). There are 10 million consumers of organic food in the United States, yet organic food represents only one percent of the nation’s food supply. This year organic food sales are expected to rise to six billion dollars (Rubin 1). So what is organic food? Organic food is that which are grown without hormones, pesticides, or synthetic fertilizers. Also, the soil in which organic food

The food industry allows consumers to choose from a wide variety of products. However, most food corporations fail to tell the story behind their food. Is this secrecy due to their methods in creating their products? Conventional farming is America’s leading source of food production. Yet, the controversial practices used in conventional farming, may lead American’s to question if this is the only farming source that can feed our nation. Since 1972, organic farming has been creeping up the success ladder and demonstrating the methods involved can withstand the food demands of our nation. With the rising popularity of organic farming, U.S. citizens now have the option to purchase wholesome food. Consumers curious about purchasing organic goods should be aware of the notable differences between organic and conventional practices. The significant differences between organic and conventional farming include; animal welfare, health, and environmental. With the given information, consumers will be able to make informed decisions about their food purchases.

According to the National Park Traveler Agency, in 2012 they revisited the Organic Act and it is now in for revision. The National Park service is asking the questions; if the 1916 Organic Act able to handle the new challenges. There has been multiple debates over what is right and what needs to be looked at. The new threats that affect the world and its land and wildlife are getting more and more emanate. The threat of climate change that is looming over the world, the new industries going up and the more and more demand for resources is getting intense, the profound demographic shifts altering the complexion of the nation's populace. The Organic Act is stated more as like a “century-old law”

Owning to the large customer market of organic food, the demand of it also increases in recent years. On the

With the world’s population continuing to increase, the demand for food is higher than ever. This increase in food demand also calls for more efficient ways of growing and providing the food. Two methods that are very controversial are the organic and conventional method. While many people support the organic method because of its known benefits, others feel that it is an over inflated industry that cheats consumers out of their money. But recently many studies have disproved those critics. These studies prove that Organic food is a better choice than conventional because it is better for the environment, avoids the use of chemicals, and is generally more beneficial.

According to the USDA, organic foods consist of foods and products that are grown without the use of sewage sludge, harmful pesticides, and fertilizers made from synthetic ingredients. These standards and guidelines were implemented with the overall objective of improving the quality of the food supply while also preserving the environment. The Organic Foods Act (OFPA) “authorized a new USDA National Organic Program (NOP) to set national standards for the production, handling, and processing of organically grown agricultural products. In addition, the Program oversees mandatory certification of organic production.” (Gold “Organic Production/Organic Food:”) When these standards are upheld, consumers are given the opportunity to educate themselves on the contents found in their food, which