Situational Analysis : The Wildlife Fund Of Kenya

The Australian wine Yellow Tail engaged in cause-related marketing when they donated $100,000 to the Humane Society of the United States (HSUS); however, this effort misfired. The effort misfired because Yellow Tail did not do their homework before donating to a cause. If Yellow Tail had done their homework before donating to the HSUS, they would have found that Charity Navigator, a website that evaluates and rates various charities, has a “donor advisory” for the HSUS because of several issues found with the charity . When Yellow Tail donated to the HSUS, it made it seem like they were not honoring the hardworking farmers and ranchers that bring food and dairy to many peoples homes. It appears Yellow Tail wanted to donate to “celebrate animals” but it’s been a thought that The Humane Society of the United States seeks to abolish animal agriculture with its core mission of removing meat, dairy, and eggs from the American diet,

Admittedly, more and more brands and retailers are taking action to respond to the ethical and sustainable issues. From the consumer side, there is an apparent growth of ethical purchase. Kate Spade, as an American luxury fashion brand, undergoes ethical enhancements of its manufacturing process in Africa. However, instead of transforming this approach into a charitable purpose, Kate Spade chooses to retain its high-quality standard and beautiful products to attract customers . This report will first focus on the elements Kate Spade practically supports in Africa, then review the performances of their program, using a comparable retailer’s moral action as a comparison. We will eventually conclude by examining the positive and negative impacts of such a policy for Kate Spade.

Purpose Formula: To persuade my fellow classmates, who are consumers of animal based products and supporters of zoos and wildlife conservation efforts, that animals deserve the same rights as humans and should not be used for profit.

Animals are much more complex and innovative that should be given more credit than it should be. Now learned about the animal feelings exist, human could be too cruel in using their survivor coat, fur, for expensive souvenirs or fashion runway. The Born Free USA organization expounds in 50 million violently killed animals for fashion every year. Fur is believed to get from meat production, but ¨fur comes from animals who are factory-farmed or trapped purely for fashion.¨ Animal furs are obtained through gassing, electrocution, or neck breaking in traps. Imagined a full house of fully coated species trap in a cramp factory house, the animal of intelligence are thought to be under humane treatment, but the fashion factories say differently. Rifkin support of animal is simply a moral principle that every human should have instead of thinking as a superior intelligent

Working at a zoo with wild animals might sound like the dream job. But I wanted to get to the source of the problem, which led me down the environmental path. As it so happens, livestock production is one of the major causes of many of our environmental problems, as well as a business which rarely takes proper animal welfare into consideration. This contributes to my value that the consumption of livestock produce must largely

In the documentary scientists aim to answer which one from Lucy all the way to Kenyanthropus platyops led to humans, they all exhibited bipedalism and chimp sized brains. The scientists explained the one key difference is the length of the childhood between apes and humans. They know that chimps are fully development by 3 years of age, while in humans the growth is slow, taking up to 2 decades to fully develop. Scientists argued that this change in climate pushed the brain to grow. Better problem solvers like Homo habilis survived, whereas A. afarensis died out. Our ancestors adapted to change, propelling us to where we are today – wonderful creatures of climate

Today the world is made up of many groups fighting for the same basic right: equality.Yet, the ones who are unable to voice their opinions or speak their minds are left in the dust and at the whim of others opinions. Millions of animals all around the world are being neglected, tortured, abused, and all for the benefits of the human kind. However, there are individuals and organizations who are determined to make a change for these helpless animals such as: Peta, American Society for the Prevention of Cruelty to Animals, Food Empowerment Project, and the list continues. Although, these animal activist groups are breaking boundaries that have never been broken before, there is still an argument for animal cruelty. The fight for animal equality is no different than the fights amongst our own kind. Nevertheless, many

In today’s society, our bodies have become the front image in all aspect of our lives.. Healthy living styles and tips have exploded all over media across the United States. Veganism is one of the upcoming lifestyles that thousands of families around the countries have adopted into their eating habits. Beyond the health benefits of cutting out any and all animal products, veganism has become the face to animal abuse, especially in the produce, handbag, and makeup industry. Companies like People for Ethical Treatment of Animals (PETA) create projects and advertisements to encourage people to go vegan. Recently, PETA has connected with Traci Bingham,a famous TV actor, to launch a digital and poster advertisement. The advertisement displays Bingham’s naked body painted like the parts of farm factory animals used for produce in supermarkets. The advertisement “All animals have the same parts” seeks to use ethos, pathos, logos, and kairos to argue that animals such as cattle have the same body parts as people, and therefore are of equal value to human. Traci Bingham’s credibility with the sponsorship of PETA use the image of a naked woman to draw the desire of veganism to both men and women in an era of health, fitness, and equality.

I know what you’re thinking, because it's exactly what I thought: ‘How does fashion have anything to do with sustainability?’ It's easy to think that your sustainable just by putting your food scraps in the compost or recycling your plastics, but in reality it goes much further than that. It’s true that sustainability starts in the home but, all too often it slips our mind the impact our clothing has on the environment.

Humans have been using the skins of animals to make shoes and clothing since the dawn of time. In ancient times humans hunted animals for food; no part of the animal went to waste. Parts of the animal such as the bones and fur were used to make clothing as well as jewelry. There was a mutual respect for the Earth and all of the creatures that inhabit it. “The Earth is part of us; the Earth is sacred.” (Carlos). There was once the understanding that another life form is giving itself up for another to thrive. In today’s society there is a growing demand for food and clothing. In a world filled with so many people, there is also a growing demand to feel unique and special. Animals are mass-produced to feed our hunger, and to satisfy our growing appetite for glamour and fashion. Continuing through the centuries, the fur trade has shaped and influenced human life. Much has changed since the old ways of hunting and trapping animals. Luxury, power, and the lust to possess something beautiful are the main shape shifters in this profitable yet questionable business.

A small foundation called The Giraffe Project is located in Washington State. Their duty is to name an individual or a group who does something to make the world a better place. A Giraffe may rock the boat, but they do it to make things better, not exciting, must act out of caring, must take on significant personal risks, either physically, socially, or financially, their activities are ultimately healing, not divisive, and Giraffes act above and beyond the call of duty. They’re only giraffes when they go beyond their job descriptions.

Those who are animal rights activists would affect the political aspect of the business. However, the business has several legal laws and forms to deal with to keep the uniqueness and quality of the products. Copyright is the most commonly known legal concern when dealing with right to reproduce the work. Although, we need to consider the Visual Artists Rights Act because it defines visual arts as “a painting, drawing, print, or sculpture. It protects only unique works or signed, limited editions of two hundred or fewer copies of sculpture, print, or photograph” (Crawford, 2005, p. 17). This means that many disciplines of the crafts, which may include leather crafts, may not be protected under Visual Artist Rights Act. Some other legal aspect of the business is the selling local craftspeople’s leather goods. Contracts and negotiation forms must be legally reinforced so that each party gives some sort of value to the product.

The main customer of the Alberta Institute for Wildlife Conservation (AIWC) is the general public, as AIWC are a facility to rehabilitate and educate about wild animals.

“Quality items that stand the test of time – it is this concept of sustainability, symbolized by a timeless handbag that you wear again and again, and can pass on, that I am always thinking of when I design.” Says Frida Gianni

The company believes that it is their ethical responsibility to ensure that their suppliers treat the animals in the most humane way possible. Woolworths does this by enfacing what they call “The Five Freedoms,” in their supply chain. These being - freedom from hunger and thirst, freedom from discomfort, freedom from pain, injury or disease, freedom to express normal animal behaviour and freedom from fear and distress. To ensure the continuous maintenance and improvement of these standards, Woolworths has employed animal welfare specialists who conduct regular visits at all South African processing plants. To further highlight the groups commitment to this aspect of sustainable business practices, Woolworths Holdings Limited does not permit animal testing, or products made from real fur. These commitments as well as others, highlight the groups compliance and commitment to ensuring sustainability throughout their supply