preview

Six Flags

Best Essays

Six Flags Financial Crisis Capitalistic Enterprise Business 10A Edward Bayone May 7, 2010 Table of Contents A. Introduction B. Financial Crisis C. The Economic Environment D. Competition E. Changes F. Conclusion G. Exhibits H. Work Cited 3 5 8 9 10 12 13 15 “This year is very much about stabilizing the company and keeping it on the rails while at the same time pursuing growth avenues on the marketing and international front.” -Mark Shapiro, Six Flags CEO A. Introduction Founded in Texas, Six Flags is the world’s largest regional theme park (by the quantity of properties it owns) that provides world class, thrilling entertainment for families, teens, and young adults. Since 1961, when Angus G. Wynne started the chain, …show more content…

Recently, it was been declared on May 6, 2010 that the Kentucky Kingdom will not be reopening for the summer of 2010 due to the financial crisis.2 To visit Six Flags, two options can be made regarding purchasing a ticket. A consumer may either purchase a season pass or a one-day ticket. The price for the 2010 season pass is around $75 once the season begins, but if purchased before the season begins, the price is reduced to about $55. For daily tickets, general admission is around $42, people under 54” by height is around $31, and two year old children or under are admitted free of charge. However, if the tickets are bought online, then everyone pays the price of a child at around $31. There are also group discounts for groups of 15 or more, in which case, the price is around $25 per person. For those who do not want to wait in line and wish to get special treatment at the park, such as private sessions with Bugs Bunny (the mascot), the tickets are $249 each.3 Ticket prices vary based on location by a few dollar amounts, but are mostly about the same. The prices that have been listed here are based on the Massachusetts park located in Springfield. Six Flags wishes to have a reputation for “value-packed thrills” and therefore has a lower price than other competing parks. For example, Kings Dominion, which is a rival theme park in Virginia for the Baltimore, Maryland Six ^  ° ^ ^f€  #< ° n . Bubny, Paul. “Six Flags

Get Access