Six Principles Of Persuasion

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

Persuasion is accomplished easier when you have established trust, credibility, and respect from the audience you are trying to persuade. Backing those factors with confidence are my primary principals anytime I need to be persuasive. One of the most important factors that influence your persuasive message is credibility, and your ability to persuade will

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

Persuasion can be different for everyone. You can persuade someone into doing something that they didn’t necessarily think they were going to do before by telling them how it will be beneficial to them. Persuasion goes a long way because believing in something and then hearing it from someone else’s perspective can make you think twice about your original decision. If someone else has a better point and can make it clear enough for you to understand, you might easily believe them over your original opinion. Persuasion is a very convincing type of language and is used in so many different situations.

I have not been placed in many situations where I have needed to persuade someone. I can see how there are ways that work depending on your specific audience. When considering some of the forms of persuasion it seems to work well in business and sales scenarios, or when trying to persuade a large audience. There was a time that I, along with several other individuals, were called upon to speak on the House Floor in front of the Colorado Legislature to try to help pass a House Bill. It was an interesting process with some positive and negative points that will be described along with what seemed to work and in this scenario what was lacking.

Logos is the use of logic or reason to persuade an audience that the speaker’s idea makes sense and is pertinent to them.

In my everyday life I use persuasion to effect change in a person’s beliefs, attitudes, intentions and behaviors. I use persuasion to influence others around me either if it is in a work setting, a social interaction or giving a public speech. The ability to convey information, feelings or reason is a very useful tool in the pursuit of my own personal gain. While attending a Surf Riders meeting, a non-profit organization to clean our beaches, I gave a persuasive speech on why it was important to join and participate our party. I spoke at a Mothers against Drunk Driving (MADD) class to help people understand the severity of the crime.

xiv). Dictionary.com defines “persuade” as an attempt to “induce belief by appealing to reason or understanding; convince.” Where there is an attempt to communicate ideas, there is persuasion. Marketers, who live by the credo “know your audience”, attempt to convince the public to consume their products. An artist attempts to evoke a particular emotional response with his or her artwork. Scientists present theories and defend their research with data in an effort to establish their findings as true. In everyday life, we consciously or otherwise attempt to persuade others how to view us through our language choices, wardrobe, and even posture. The way I dress for school, for example, differs dramatically from the way I dress for work or a formal event. My casual dress at school attempts to convey that, despite my being twenty years their senior, I am just like any other college student. The type of suit I wear to a business meaning signals to the audience my position and authority within an organization. As a manager, I tend toward the more conservative. In situations where I represent a creative team, I may choose to follow current fashion

* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their

Trust is another factor in persuasion; people are more likely to be convinced if they trust that person. The environment where the issue is being addressed can also intensify the probability of persuasion. There is different tactics in railing people to believe a certain message or argument. Some persuasive communicators use them all. One tactic is called the emotional appeal.

Reciprocity has been described as "obligation to give, when you have received." Each and everyone of us have participated in this shortcut. It may be tacky to say this but we all do nice things for someone who has done something nice for us. Some of us may go out of our way to lend a helping hand, but most times that isn 't the case. We often agree to something or feel compelled to get someone a gift our of obligation. For example: I 've had a coworker who I barely know anything about give me a $25 gift card, I couldn 't just accept the gift card and be on my way. I felt I needed to reciprocate his kind gesture by returning the favor. Reciprocity can be a crafty tool to get what you want. In my opinion I believe people

The persuasive strategies talked about could all be used if I were salesman trying to sell a car. I would start by getting a better understanding as to why the customer is searching for a new car and based off their likes, dislikes and preferences I would show them cars that fit their wants and/or needs. My next step would be to apply the persuasive strategy logos, by stating some facts and statistics about the vehicle. Gas mileage, environmentally friendly as far as omission levels, warranties, pricing, etc…. This strategy would also help me began tapping into appeal to safety needs because I’d be stating the safety measures that the vehicle possess by affirming some awards and rankings the car has won when it comes to safety. From this point

According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which