Skangen

The Old Market consumers are more sophisticated and price sensitive than those in the New World. The main sales channels

Countries that were considered for the expansion into the international market were Australia, & Canada. These two countries have extremely similar cultural dimensions based off

The geographic market with the largest population will result in the largest demand for your products.

The foreign market must offer a location advantage that makes it profitable to produce the product in the foreign country rather than simply produce it at home and export it to the foreign market. It includes resource endowments, economic and social factors, such as market size and structure, prospects for market growth and the degree of development, labour and input materials costs, the cultural, legal, political and institutional environment, government legislation and policies

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Market research is utilized by companies to make the right decisions when it comes to

(-) By being too aggressive, it counters their value of relationships and good customer service, and can tarnish their brand with a bad reputation

The market mix may vary between different countries, only because the countries differ in their relative economic strengths. Some countries may differ in the timing of demand for various products. There are differences in promotions in different countries. The advertising will have to be translated in different countries. People in some countries are more receptive to advertising than others. Countries often have arbitrary rules on what can be advertised and what can be claimed (International Marketing). Firms will often try to charge high prices to subsidiaries in countries with high taxes so the income earned will be minimized.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

1. Refer from perceptual map, SAAB, BMW and Honda are direct competitors of Infinity G20 because their positions are close to G20 in the perceptual map. The position of G20, SAAB, BMW and Honda is in Segment 3.

habits, age or income; it may be advantageous for Vanguard to pursue these markets after conducting market tests or investment studies.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

2. Product Line and Positioning Choice – The product line itself has to be determined. Is it

team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. It