Ski Resorts-Case Study

2238 Words Jan 25th, 2012 9 Pages
SKI RESORTS IN THE USA

CASE STUDY

Table of Contents:

1. Abstract…………………………………………………………………..3

2. Question 1: What are the most important changes in the environment that have contributed to the drop in revenues?..................................................4

3. Question 2: Why is management a more important success factor for ski resorts now, compared to 20-30 years ago?................................................5

4. Question 3: How is competitive environment of the resorts on the east coast different from that in Colorado? What should the east coast resorts pay particular attention to?..........................................................................7

5. Question 4: Possible changes in
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As the average income decreased, people were demanding high quality service at lower prices, which was very difficult to achieve.

Moreover, skiing was not anymore the only activity desired to be pursued by customers, as they started to demand more non-skiing activities. For this reason, the total experience of visiting ski resort became an important factor for success of resorts. Finally, demographic factor in relation to change in trends also contributed to drop in revenues. Younger generations became less fond of skiing, as technology advanced and computer games emerged as well as new extreme sports such as snowboarding which became very popular. (Palmeri, 2003) Managers of ski resorts had to find ways to adapt to all the above mentioned changes in order to get customers back and stay in business.

Question 2: Why is management a more important success factor for ski resorts now, compared to 20-30 years ago?

Taking a global look at the world of business, management, as one of its main aspects, highly evolved in the past few decades. However, its improvement was particularly important for the business of ski resorts that had to adapt to numerous environmental changes in order to survive in the industry. For this reason, National Ski Area Association (NSAA) was created in order to jointly come up with ideas for actions to be taken in the future. Managers of ski resort had to consider great number of

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