Ski Shop Business Plan

6186 Words25 Pages
Business and Marketing Plan:
P&R Ski and Snowboard Shop
Zurich, Switzerland

Table of Contents:

Executive Summary


Company Summary

Company Ownership
Start-up Summary


Market Analysis Summary

Market Segmentation
Target Market Segment Strategy
Competition and Buying Patterns

Strategy and Implementation Summary

Competitive Edge
Sales Strategy
Sales Forecast

Management Summary

Personnel Plan

Financial Plan

SWOT Analysis

Executive Summary

P&R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment.

P&R Ski and Snowboard Shop sells a range of items related to skiing and snowboarding; we will also sell items suitable for
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Company Summary

P&R Ski and Snowboard Shop intends to provide customers with the quality products they need to maximize their enjoyment and accomplish their goals. We will provide our customers with a knowledgeable staff that enjoys working in this atmosphere and helping others.

We fully expect to grow quickly. Many businesses start under the same assumption but due to work ethic, desire, and job enjoyment, P&R Ski and Snowboard Shop is expecting to make a profit in the early stages of its life. Sales are forecasted to be conservative in the first month but are expected to increase by 2% each month thereafter, with a first year growth rate of 12%.

This assumption appears to be accurate given the fact that the outdoor equipment wholesale industry is growing at an 11.5% annual rate.

Start-up Summary

The two main costs involved in starting up a ski shop will be premises and stock. A significant amount of floor space will be needed to display equipment and a large storage area, making a central location very expensive. Space will be particularly important and a shop stocking specialist equipment may find it easier to be located away from the town centre, as customers will be more willing to travel to seek out precisely what they require. Money for stock may be limited at first, so rather than carrying a large range,
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