Skimming Pricing Skimming Pricing Is the Strategy of Establishing a High Initial Price for a Product with a View to “Skimming the Cream Off the Market” at the Upper End of the Demand Curve. It Is Accompanied by Heavy

A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

A trademark protects well-known brand logos and helps differentiate them from similar products or services. When you register for a trademark, you are entitled to display the ® symbol (registered trade mark). If you are registered for this, others must request permission If they wish to use your brand. If permission is not requested, legal action can be

Content: A trademark is used by a business to distinguish its products or services from those of its competitors and prevent confusion. Trademarks are grouped into two general categories, “traditional” and “non-traditional.” Traditional trademarks include: a word, a letter, a phrase, a design, or a shape. Non-traditional trademarks include: a color, a smell, a sound, a hologram. You cannot however register a trademark that: Is confusingly similar to another mark that is already registered, immoral, deceptive, or scandalous, depicts a living

2.6 Explain the establishment of a trade name and trademark: Filing a trademark registers a logo or slogan to be displayed on goods or services for public record.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Trademarks: A trademark is a unique symbol of a company, which identifies the goods and services of that company and distinguishes them from other companies. Every company has a unique trademark and strict laws are set up against trademark infringement. If any individual or company uses the trademark of the other company then they may have to pay a huge amount or lawful expenses for using someone else’s original work without their permission.

Trademark is a visual representation of specific product or a company. It can be a word, letters, graphical design or combination of

De Chernatony and Mcdonald define brand as an identifiable product, service, person or place augmented in

Brand licensing is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.[1]

Trademarks: A trademark is a sign used to help distinguish the goods or services of one business from another business. Trademarks can be used on letters, numbers, words, colours, phrases, logos, sound, pictures and more.

McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).

According to Kotler (2003: p420), a successful brand name ‘is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'.

Branding Principles : Branding refers to brand name to particular product of a particular organization that such a product is produced by organistion if the brand name of company is strong it means it fully meets the expectations of customers.

Some example of Intellectual property are that business owners, they are given exclusive rights for the use of their trademark or even their identity, logo, which were originally established by them.

Trademarks are words, signs, or symbols that identify a certain product or company. They seek to offer consumers the assurance of purchasing what they intend to