Skin Cancer Advertisement Analysis

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Skin cancer is a disease that can affect any one. Skin cancer includes many types that can be classified as severe or superficial. Consequently, treatement of skin cancer depends on the degree of severity a person has. In the following paper, we will shed lights on the types of skin cancer and its causes. Finally, we will investigate how to treat the different types of cancer and how to avoid it.

Over the last several years, the total number of skin cancer (melanoma) cases in Australia has been rising dramatically. Evidence of this can be seen with statistics provided by the Cancer Council of Australia. They determined that melanoma is most common form of cancer for individuals between the ages of 15 and 44 years of age. To make matters worse over 1 million people are screened for this disease every single year. This is illustrating how some kind of increased protection is required to protect consumers against the sun's ultra violet rays. ("Skin Cancer Facts and Figures," 2012)

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the

Finally, we decided to focus on the design and style of the posters, as well as some of the rhetoric appeals used, rather than talking about the topic itself. Thus, we concluded that our main point would be what we considered to be our strongest aspect of the posters, which we determined was the balance between pathos and logos in the posters. By choosing two posters to display data and facts, and two to display emotion-evoking images and messages, we determined that we provided enough variety of information so that an individual that is either interested in the facts of this topic or that is interested in the morality of this topic could be persuaded to pursue more information on this topic, or even heed our call for advocacy. Although we were met with some issues concerning time and a difference in both topic and design choices, we completed the poster series in a manner we were quite satisfied

According to Mays and Tercyak (2015), “An estimated 9,000 deaths occur each year as a result of melanoma, and the costs of skin cancer treatment results in $8 billion annually (p. e70). The major concern for preventing skin cancer from resulting is due to indoor tanning salons (Mays & Tercyak, 2015). Most skin cancer cases are associated with indoor tanning salons (Mays & Tercyak, 2015). Young adults seem to know the risk of indoor tanning, but still do not protect themselves from the dangerous behavior (Hemrich et al., 2014). Even when young adults have family diagnosed with skin cancer, they still continue to tan and do not participate in safe skin-care prevention (Hemrich et al., 2014).

Discuss the different types of skin cancer, risk factors, diagnosis, treatment options and preventative measures.

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the

Melanoma was the major focus of our project. Our initial goal throughout this entire project was to inform the student body about melanoma as well as make an attempt to prevent sun exposure. We planned to find a way to see how much the students at St. Scholastica knew about the dangers involved in being in the sun. We planned to create two surveys and a pamphlet to help find the student body’s knowledge about this dangerous disease. Our group first started off giving out a survey that gave us a base model of how much the students already knew about melanoma as well as sunburn and sun exposure facts. We then proceeded to make a pamphlet that had useful information on it involving when to wear sunscreen, when to be out of the sun, and facts about melanoma. This was then slid under the doors of the residents of Somers hall. We purposely put out this pamphlet prior to going out on spring break in hopes that people would take in this information before they hit the beach. Being that the students got this information before they put their skin in danger of developing skin

1. Light-colored skin and a history of sun exposure is the main cause of this type of cancer. Men are affected more often than women.

In this strategy increase the adoption of UVR protection behavior across all life stages and settings. In this priority give for all age peoples. Improve knowledge, belief, attitudes about risk associated with UVR exposure. Increase the capacity of role models to promote the sun protection behaviors and also increase the evidence of impact of skin cancer prevention strategies. (Strategy, 2012)

According to Stacy Simon, who did a study for the National Cancer Society, we are seeing more cases of breast cancer in younger women just in the last decade. She states that “The finding is especially troubling because breast cancer in younger women tends to be more aggressive and has lower survival rates than breast cancer in older women.”(Simon) In my next PSA I bring attention to this troubling fact. As a young women in college, breast cancer is the last thing on my mind and I am sure I am also speaking on behalf of a majority of the young female population. My public service announcement is four young women taking a picture in a mirror, we see a lot of these types of photos with young adults today. For the picture I decided to blur out the actual image and turn the the picture black and white. I did this because I wanted the message on the picture to stand out more than the picture itself. The text on the top of this picture is “Looking cute isn't the only thing young women should be worried about!” and at the bottom of the picture it says “Breast cancer can affect every age, check yourself!” I chose the first saying because it seems like in this day in age young adults are more worried about their appearances and taking the “perfect selfie,” when in reality that shouldn't be the only thing on there mind. I do believe this ad may be a little extreme in the sense that breast cancer is

Cancer prevention programs could prevent 20% of new cases between 2020-30(USA Today Magazine, 2015) With that being said, my proposed Public Health solution is a Primary Prevention Summer program for elementary children ages 5-12. Education is the most important through presentations and pamphlets for kids and parents. Skin Cancer prevention activities are also important for the kids to be able to get hands on experience on how to properly protect their bodies from the sun. During the program there will be health educators promoting cancer screenings for the parents. Peer mentors will play a large role during the Summer program and form bonds.

Cohen, E. L., Shumate, M. D., & Gold, A. (2007). Original: anti-smoking media campaign messages: theory and practice. Health Communication, 22(2), 91-102.