Skincare Companies in India Using Local Prejudices about Having Dark Skin as a Tool for Making More Money

Throughout the world and throughout history there have been many human rights violations. From examples like Nazi Germany to countless African genocides and everything in between, massive casualties have occurred. As the world’s history has progressed, the human race has progressed to concoct ideas like human rights, equality for all, and justice and fairness for all regardless of skin color, nationality, or beliefs. A deeper concern for the outward justices such as the right to life there are inward justices that must be met as well. Some of these inward justices include the right to think whatever one wants to think; to worship the way one wants to worship; and to be treated as a human. It is sad to note that among the many human rights violations and immoral actions in the country of India, businesses and corporations have fallen into this wicked trap as well. One of these examples is that of advertising products in India. The specific dilemma at hand is that skin care companies in India are using local prejudices about having dark skin as a tool to making more money. Advertisements are released that promote the idea that having lighter skin will make your life more successful. Companies such as Hindustan Lever advertise that, for example, using their products will give a woman lighter skin, “with romance and a husband the pay off.” These companies should not be allowed to advertise and sell products that appeal and appease the local prejudices and falsely advertise