Skinny Jeans In The 1950's

With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

Though, many things contributed to the creation of the jeans, miners were the biggest influence on how they were made. As one miner in the passage put it, "'Pants don't wear worth a hoot up in the diggins.'" Miners didn't have any durable clothing to wear during the gold rush, and

In Australia, the fashion of the 1960s emulated the political and cultural changes at the time. This fashion revolution was youth driven and showed their rejection of social standards. For women, the mini skirt came into trend, introduced by fashion icon Twiggy (Leslie Hornby). This above-the-knee skirt came into fashion in a revolt against people telling women how to express themselves and their bodies that came with the womens rights movement and the introduction of the pill. Men wore tunics, capes and more feminine clothing as pants became tighter and they dawned silk scarfs. This shift from masculine clothing to dabbling in the side of feminine, was because of the changing idea of gender and sexuality. Men also tried to recreate the look of the Beatles; in sharp and clean suits due the bands popularity at the time. Nearing the end of the 1960s, hippie fashion came into style. This era of fashion was dominated by bright, swirling colours, tie-dye, paisley prints, loose fitting clothing, flowers, peace signs, etc. This change in fashion was in response to the Vietnam war. People wore their clothes as a political statement, showing their embracement towards love and freedom.

From the beginning of time to less than one hundred years ago, society forbade women to wear pants, because they did not want women to have freedom. Women were denied the right to earn a living, own property, and to vote; as well as denied the freedom to choose their style of

That explains why so many trends like skinny jeans, and or Jeans tucked in boots start.

Women in the early 1960's wore bouffant hairstyles, and like the 1920's, knee length dresses. However, later in the decade, mini skirts, or hot pants, with go-go boots became popular. These skirts revealed their legs as bodywear revealed their curves. Women's hairstyles even changed. Women either wore their hair very short or long and lanky. Also, peasant skirts, or granny dresses, and chunky shoes somehow came into fashion during this period of time too. By the end of the decade, unisex dressing was very popular especially with the hippies. Both sexes wore bell-bottom jeans, love beads, and embellished T-shirts. This was also the era of the Afro, which both sexes of African Americans wore.

Jeans were made in in the 1850s. The place they were made was in New York. Yet, Strauss, the creator was not pleased with the money he was getting so he moved to California because he wanted to get some of the California Gold Rush. With him knowing Jeans were made for work he tried to get miners to get new jeans to mining. Not only was that a great choice, but it did better than he expected as he was not only changing his generation then, but now he changed my generation. He never thought that he would have gotten such success just from moving his creation to a place that people found that jeans were perfect for mining. If he would know how much he did for the fashion in American clothing he would be proud. Mainly because it is the number one

The type of clothing that the teenagers wore back in the 1950’s was very similar for the boys and the girls. The boys were known as greasers. The

It had gotten so popular that famous designers were ordering them for their fashion shows and popular actors such as Pee Wee Herman was wearing them and they took off from there.

American hippie culture soon followed in the early 70’s with Sony & Cher. The hippie phase came and went then a more simple ‘boot cut’ trouser came back into play in the 90’s. The early 2000’s was all about the skinny jeans but in recent

To accentuate the hips even more, slit side pockets were present (Payne, 256-257). Subsequently, the 1960’s brought the emergence of miniskirts, which was then a public shock for it was not considered tamed. Minis were pioneered by Mary Quant and made trendy by Andre Courreges (Murray, 112-113). Meanwhile, pants suits for women were popularized in the 70’s. They were first introduced as skinny and tailored, leaving little space for legs. Then they evolved into a flared leg style, with a wide opening at the bottom, or bell bottoms (Payne, 261). “Pants appeared in every form imaginable, from divided skirts and culottes to the classic, pleated-front tailored pant and the baggy ‘Fred Astaire’ version.” (Murray, 116)

Skinny jeans cling like a second skin, especially around the thighs, knees, and calves of the leg. Skinny pants have a tighter overall fit than slim fit pants. Mens skinny jeans are nearly always made with denim material that includes Lycra, so check instructions before you wash them. Skinny jeans also taper at the ankle for an opening usually ranging from 14 to 16

The ups and downs of the premium jeans industry and the constant fluctuating of threats to the industry made it interesting to see how the denim lines would respond. They were originated in the 1970s by Calvin Klein who created highly priced, skin tight jeans who used celebrities (i.e. Brooke Shields) to endorse the product. Since they were higher priced compared to your common, regular blue jeans sold by mainstream brands like Lee and Wrangler, they were meant to serve as fashion statements as opposed to comfort. They started off well in early on in the 1980s, but then hit a decline just a few years later. The mid 1990s came and they surpassed their highest annual sales in

First connotations were simple: “jeans are tough and rugged as men who wear them”. This image of a 100%