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Sklair's True Cost

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According to Sklair, the global system is organized around three spheres: economical, political, and cultural/ideological. Therefore, based on his research, Sklair points out that these three spheres are all characterized by transnational effects and are considered to be features related to world capitalism and the driving force for globalization. He “explains that economic transnational practices are the building blocks of globalization, especially in the capitalists system, and are carried out by major transnational corporations. On the other hand, he also stats that transnational political practices also shape globalization because these practices create organization in the system as well as offer the capitalist class to drive and manipulate …show more content…

According to the film, the transnational corporations dominate the economic side of the clothing industry; for example, H&M had consumer demands for “fast fashion” at a low price, and often for products that are unavailable during particular fashion seasons; therefore, the stores then must outsource their supply orders with foreign sources, such as developing countries of Bangladesh or Cambodia. In fact, 97% of our clothes in America are outsourced, which aids in the concept of “fast fashion,” or the idea of something new in clothing market comes in every week to make the price tags go down for the consumer. As Sklair points out, “neither the retailer nor the consumer needs to know or care where the product comes from,” just as long as they receive the clothing product at the cheapest price nothing else tends to matter; however, “many campaigning groups,” like the True Cost film, “make sure that customers know that some products comes from, like sweatshops in the East” (Lechner & Boli, 2015, pg. 65). Therefore, it is easy to see how transnational corporations take over the economic side of the clothing industry; they outsource their …show more content…

Clothing companies like H&M and Forever21 all use their brand to push “fast fashion” to the public on a global scale in order to increase their capital. As Sklair argues, “national boundaries are growing increasingly meaningless as the main actors strive for total control in the production, delivery, and marking of what we can all the culture-ideology of good of the capitalist global system” (Lechner & Boli, 2015, pg. 68). Therefore, the only goal of the transnational corporations is to create a consumerist cycle of spending on their products and will use any means necessary to achieve their goal of cost reductions, including exploiting workers and resources in periphery nation states. As shown in the film, social media, such as Facebook, Instagram, and Snapchat, as well as T.V. commercials, “Black Friday” sales, newspaper ads, YouTube, and all these other platforms are shown that all summarize one point; these corporations dominate the consumer market and mass media is the ticket to get them

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