Taylor Armstrong
Marketing
November 17, 2011
Table of Contents * Introduction……………………………….Pages 3-4 * Current Marketing Situation…………….Pages 4-5 * Marketing Mix and Target Market……..Pages 6-7 * Executive Summary………………………Page 8 * Work Cited………………………………..Page 9
Introduction to the company and Industry Skullcandy is a company that marketing and sells many things. These things may vary from headphones and earphones all the way to clothing such as hats and T-shirts. Skullcandy was founded by Rick Alden in Park City, Utah. (Wikipedia, 2011) Rick started it in 2003 by a product called the Skullcandy Portable Link. The Skullcandy Portable Link is a headphone that uses the LINK system and is combined with
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(Russell, 2011) Also, another weakness that Skullcandy has been getting major negative feedback on the durability of the headphones and needs to fix it as soon as possible. (Russell, 2011) Skullcandy has many opportunities because the company just started and doesn’t know its full potential yet. Skullcandy headphones have been making great strides in new designs and new product types. (Russell, 2011) They have also been putting out clothing and other accessories such as hats, sunglasses, and are in the works of starting a shoe design with DC, which is a shoe company known for making skating shoes. Stocks have been going up for Skullcandy so they should expect more people to buy in to what they are about and help them become a household name. (Russell, 2011) Some of the threats or competition for Skullcandy headphones is Sony. Sony is a big name in electronics and also makes headphones of all kinds. Sony already has many years on Skullcandy and has proven its reliability. Another threat to bring Skullcandy down is the fact that it has expanded to other products. Since the company started, Skullcandy has relied on its headphones and earphones to bring in money. Skullcandy needs to branch out and find the next thing that will separate it for other
Company G is introducing one of our best products ever. Our new product, the JAM Classic Boombox, will allow our
A cochlear implant is an electronic device that restores hearing for people anywhere from hard of hearing to the profoundly deaf. The cochlear implant is surgically implanted under the skin behind the ear. The surgeon puts the electrode array inside the inner ear and than inside the cochlea. The implant works by a device outside the ear, which rests on the skin behind the ear. It is held upright by a magnet and is also connected by a lead to a sound professor.
They are one of the few retailers that sell such high-end products in the whole of
Threats: Legal threats from current employees subject layoff. Possible customer revolt if competitor unable to make up for our departure from whistle market. Increased regulatory scrutiny possible based on new product. Intractable board of directors.
When your child is born, you want to make sure they're healthy. The doctors tell you that your child cannot hear and that he/she is a perfect candidate for a cochlear implant (CI). You have to decide, as a parent, whether to give he/her an implant and to be oral, not to give the implant and to be Deaf, or both. My decision is to give my child a CI, teach he/her to be oral, sign language, and being Deaf.
Threat of New Entrants: The threat of new entrants is very low in this industry. Most of the companies have over a hundred year’s history and their brands are based on their heritage and tradition. Even a new company with a large amount of initial
Skullcandy was founded in 2003 by Rick Alden in Park City, Utah. The idea came to him in 2001 when he was riding on a ski lift while listening to music. His phone rang and he had to change his headphones over to the phone. That’s when he told himself he wished there was headphones that you could use both on a Mp3 player and a cell phone. In 2002, he created his first prototype called Link, that were a hit. His company grew fast that he started to make headphones to go inside helmets, MP3 equipped backpacks, and watches. Today you will also find Bluetooth speakers and gaming headsets.
sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they
The R & D facilities allowed them to continuously come up with new products in the market. In my opinion they are flooding the markets with many new products, in a way they are confusing an average golf player with too many different types of golf club.
Threat of New Entrants: In 2008, the threat of new entrants was not very high. Sony’s Playstation, Microsoft’s Xbox, and Nintendo’s gaming systems were
A century has passed since the creation of headphones, yet they have only recently come under fire. Headphones provide a way for people to listen to music, audiobooks, and podcasts privately without disrupting others around them. However, all of this private listening may soon fall on deaf ears. In Virginia Heffernan’s article “Against Headphones”, she presents an argument stating that although headphones are useful in some professions, they cause substantial hearing loss, especially in young people. The formulated argument is effective and valid, and incorporates ethos, logos, and opposing viewpoints with rebuttals.
The level of threat to the industry is relatively high with competition from the Internet changing the face of merchandising the most. Big names like Wal-Mart and
Their product reflects the passion that their customers have for music, art, film, and board sports.
HeadGear, Inc is a small manufacturer of headphones for use in commercial and personal applications. The HeadGear headphones are known for their outstanding sound quality and light weight, which makes them highly desirable especially in the commercial market for telemarketing firms and similar communication applications, despite the relatively high price. Although demand has grown steadily, profits have grown much more slowly, and John Hurley, the CEO, suspects productivity is falling, and costs are rising out of hand. John is concerned that the decline in profit growth will affect the stock price of the company and inhibit the firm's efforts to raise new investment capital, which will
1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.