Skullcandy Headphones Essay

1963 Words8 Pages
Taylor Armstrong
Marketing
November 17, 2011

Table of Contents * Introduction……………………………….Pages 3-4 * Current Marketing Situation…………….Pages 4-5 * Marketing Mix and Target Market……..Pages 6-7 * Executive Summary………………………Page 8 * Work Cited………………………………..Page 9

Introduction to the company and Industry Skullcandy is a company that marketing and sells many things. These things may vary from headphones and earphones all the way to clothing such as hats and T-shirts. Skullcandy was founded by Rick Alden in Park City, Utah. (Wikipedia, 2011) Rick started it in 2003 by a product called the Skullcandy Portable Link. The Skullcandy Portable Link is a headphone that uses the LINK system and is combined with
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(Russell, 2011) Also, another weakness that Skullcandy has been getting major negative feedback on the durability of the headphones and needs to fix it as soon as possible. (Russell, 2011) Skullcandy has many opportunities because the company just started and doesn’t know its full potential yet. Skullcandy headphones have been making great strides in new designs and new product types. (Russell, 2011) They have also been putting out clothing and other accessories such as hats, sunglasses, and are in the works of starting a shoe design with DC, which is a shoe company known for making skating shoes. Stocks have been going up for Skullcandy so they should expect more people to buy in to what they are about and help them become a household name. (Russell, 2011) Some of the threats or competition for Skullcandy headphones is Sony. Sony is a big name in electronics and also makes headphones of all kinds. Sony already has many years on Skullcandy and has proven its reliability. Another threat to bring Skullcandy down is the fact that it has expanded to other products. Since the company started, Skullcandy has relied on its headphones and earphones to bring in money. Skullcandy needs to branch out and find the next thing that will separate it for other
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