Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically, what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies, in the beginning, had projected sales of $4,000,000. Unfortunately, with the absence distribution strategies and a marketing strategic plan, they only made a profit of $500,000. Expenses during the first years were $620,000 producing a loss of more than $120,000. Yorktown Technologies needed to focus on a new successful marketing strategy that will help the company reach its revenue goal.
The first and for most important question is; how much money does the company have. Is the company capable to pay a large sum upfront for the equipment or only small payments each month? If the company has the money for the equipment, your next question would be; does this
Abstract This document offers you a template to write your proposal for the CSE208/308/408 final project. It includes six components: (1) Project overview; (2) Project Goals and Objectives; (3) Project Design and Methods; (4) Timeline; and (5) Reference. 2.1 Project Overview Wireless Sensor Networks (WSN) are made
Purpose Statement 3. What are the demographics of the location and are they feasible to support such a company?
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2008 → John Dragasevich (president), small water filtration company based out of Toronto, Ontario, considering expansion, increasingly strict regulations on wastewater management implemented by government, invest in new technology (membrane biological reactors)? Industry: → increased demand for water and water treatment, trend expected to continue → market projections reaching $348 billion → demand growing
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Airborne Express: Analysis of HBS Case Study Q1) 1. Threat of New Entry For the US Express Mail industry, the overall threat of new entry is very low. The following list and explanation captures the difficulty an entrepreneur might face in trying to penetrate the express mail market: *
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Ans# Cisco should distribute VoIP Products to existing data VARs. Convince data VARs to market this
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1.How and why has the express mail industry structure evolved in recent years? How have the changes affected small competitors?