Skywest Case Study

5493 WordsApr 30, 201322 Pages
Brandon Cisco 15 March 2013 GBA 490 Case Analysis SkyWest, Inc. Competitive Analysis Table of Contents 1. Executive Summary………………………………………………………………………...3 2. Competitive Analysis……………………………………………………………………….5 3. Recommendations………………………………………………………………………….7 4. Appendix…………………………………………………………………………………...9 5. Sources……………………………………………………………………………………22 Executive Summary This report examines the factors pertaining to SkyWest, Inc. (referred to in this document as SkyWest) and its response to all forces present in the airline industry. Analytical tools used in this report are: * An analysis of the airline industry macro-environment * A Five-Forces model of the pressures in the airline industry * A…show more content…
It is very important that SkyWest stay ahead in terms of being competitive regarding the industry’s key success factors. As noted in Exhibit 6 brand image is an important factor in the key success model. SkyWest’s current engine upgrade plan will enhance reliability in their fleet which will help boost the way passengers and investors view the company. One factor that could have a negative effect is the recent acquisition of Atlantic Southeast Airlines and Express Jet. Both companies have been known to be poor performers in the industry. SkyWest must successfully merge their operations in order to boost performance across their entire business operation. Recommendations SkyWest will need to continue to grow their brand through acquisitions. With the economy on such a slow rise, many of the smaller regional airlines will find it difficult to turn enough profit to continue business. When the aviation was booming, there was incentive to enter the market based on rising profits. Many of the smaller regional companies that entered the market did so by accepting contracts that in times of economic difficulties would not cover costs. SkyWest has been known to be at the top of the industry in regards to running their business. By continuing to keep successful business practices at the forefront of their operations, there will be opportunities to acquire those companies that are struggling now. As they expand into more markets, SkyWest can ensure that their

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