Case Study #1
The Sleep Well Motel
In April 1990, Will Shelton was evaluating information received from the owner of a motel that was for sale in Fort Morgan, Colorado. Will had answered an ad in the Wall Street Journal under the heading “Business for Sale.” To Will’s surprise, he received a call directly from Hank Bennington, the owner of the Sleep Well Motel of Fort Morgan, Colorado.
During the conversation, Mr. Bennington described his motel and his reason for wanting to sell. He also described the many advantages of living in Colorado and promised to send Will more information on his company. The next day an overnight package of information arrived at Will’s home.
Background on Will Shelton
At 44 years of age, Will felt that he had
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In addition, Mr. Bennington said he wanted to be perfectly candid. He said that after the car accident he failed to keep as close a watch on the business as he should have. Mr. Bennington admitted that he felt ill at ease in the field of marketing and felt the company would need strong direction in that area. He went on to say that Will should be a “natural” to manage this type of business.
After skimming the material, Will became increasingly enthused about the possibility of owning and managing this motel. He knew there were many additional questions he would need to ask in his next phone conversation. At the moment, the most exciting part was the possibility of living in Colorado and being his own boss. Will knew he would have to develop a list of penetrating questions to ask Mr. Bennington and also knew he needed to study the financial sheets in detail. That could come later. For the moment, Will was picturing himself on the slopes of Colorado’s beautiful mountains gracefully skimming down the snow.
Questions:
1. Discuss the pros and cons of Will Shelton owning and operating the Sleep Well Motel.
2. Do you believe that Will’s marketing/marketing research background will be of great assistance to him in running this motel? Why or why not?
3. Why do you suppose Mr. Bennington said that Will’s marketing background would be a real
The city always seemed to push the stars farther away from the world in the dead of night. Rain had begun to sprinkle downtown and it began to trickle across the top of the parked cars in the street. Vernon was sitting there silently listening to the drizzle outside that sounded like pebbles falling on a tin roof, still thinking about the dreams his been having. The Coffee Cup was like any other diner nestled between apartments and liquor stores. There was seven cut-up stools and behind them against the wall sat a cigarette machine and no smoking sign. The counter was worn from years of service. Two booths sat facing the storefront windows
When making his decision, McGregor should consider seriously the negative consequences that his business will experience if he refuses Alward’s offer to fill the motel for the two weekend nights in October, at half the room rate. If McGregor refuses, during that weekend his motel will be at his usual capacity of less than quarter full. With the church group there, paying half the rate, it will be as if the motel were half-full! In addition, if he refuses, McGregor’s reputation in the community will suffer, and he will also lose all future business from Alward’s group and other church groups, at regular price. Consequently, Justin McGregor should accept Alward’s offer but under the following two
After 15 years has passed, the general manager decided to retire and decided to sell this magnificent place to a large American hotel chain that was somewhat similar to what they have experience with their hotel thus far. The new American chain hotel decided to keep all 700 employees and promoted a few people in different positions. One of the spots filled was an American man named John Becker. He was promoted to general manager over this hotel because of his prior experiences. The hotels that John previously worked at was underprivileged, and in horrible shape when John took over. Then later he made it a successful hotel.
Furthermore, the definition for belongingness & love is “Affiliation and acceptance” (Weiten 377). As I was gaining more knowledge of learning how to play the song, I feel the acceptance from my old brother. My older brother is the inspiration that lead me to choose playing “Hotel California” as my SMART goal. He inspired me, and now with almost complete learning the song, I feel the acceptance from my brother which make me want to continue learning more songs. Safety means “Long-term survival and stability” (Weiten 377). With the busy schedule this semester, I was able to maintain my busy hour to make it stable for me to have time to practice “Hotel California.” Thanks to my brother helps which make the process of learning the song easier and less stressful I was able to achieve my goal. Physiological means “Hunger, thirst, and so forth” (Weiten
The adolescent and young adult stages in a person’s life are impressionable years, which is clearly demonstrated by Willa Cather’s ability to so vividly recall the details of rural Nebraska, despite only living there from the ages of nine to sixteen. However, in those seven short years, young Wilella - her birth name - met many questionable “mentors” who held great significance and responsibility in the life choices she pursues. The first of these shady characters in need of assessment is a man by the name of William Ducker.
Question 5. TCO 5. Discuss the primary duties of the Director of Food and Beverage. Why is this position so critical in a full-service hotel?
Throughout Will’s life, he had thought he never truly knew who his father was. On Will’s wedding night, Edward told his legendary big fish story which bothered Will. After that night, Will and Edward did not speak again for three years. Now knowing that his father will soon be gone, he pleads for him to let him know his true self. Edward then responds by saying he has always been himself and Will is the one failing to see that. In another scene, Will explains that he believes Edward had a second life because he was always gone. He then goes on saying that Edward tells all of these fabrications because he is bored with his real life. These tales made Will come to the conclusion that his father did not want him and had no interest in having a relationship. The audience will soon come to find that these
Steve McKenzie a management consultant from New Jersey reflected back on his Easter Holiday trip where they stayed at The Regal Carnation Hotel in Guam. He remembered the false advertisement of the website, many missed opportunities, and the lack of management and customer service on a vacation that over promised and under delivered. He contemplated writing a letter to the Hotel owners and management, although he may not personally receive something in return, knowing he may be able to make improvements on future travelers was motivation enough.
Hotels and Restaurants,. (1992). retrieved September 10 2015, from Cornell University Law School Web Site: https://www.law.cornell.edu/wex/hotels_and_restaurants
Everything was on the up and up, until my dad bought out my uncle and received all of this money and property. Within my dad’s one turn he placed hotels on the orange, red, yellow, and dark blue properties. There was no way I had the money to pass the large strip of the board that he owned. This was my final stretch, my last go around; Therefore, I was admitting
While obtaining background information about the client, the staff person learned from the Asheville hotel manager that the Asheville hotel was closed for one week in October because of flooding. Amanda has assessed inherent risk as high and control risk as low for the existence, completeness, and accuracy of sleeping room revenues based on challenging but improving regional and national economic conditions and favorable control procedures associated with sleeping room revenues. Further, after
Shocking from a kid like Will because he is a straight as a nail type of guy, loves being around people that bring positive energy and living life
Blackwood Pines was the must-go destination for the rich and snobby of Whitford, Colorado. The small ski resort had various chalet mansions many of the rich rented around this time. Zoe wasn’t sure what Uriah was doing among them. She was sure he was rich, but he was a nice person. But she was on her way to Blackwood Pines,
is one of Canada’s top hoteliers in the mid-market, owning interests in 16 hotels in Canada and the United States. Furthermore NGI is in ownership of 2,200 rooms in 17 hotels across Canada and the United States. The Company is expert in all facets of the hotel business, from marketing to building to management. Focused on creating the best return and value for all stakeholders, Northampton’s market-sensitive strategy is to acquire or build hotels that provide great value and superior accommodation. Gratefully, NGI excels in this sector by offering services that exceed expectations while still posting industry-leading margins. Besides acquiring and developing undervalued and underutilized hotel assets, NGI also provides superior overnight accommodations at mid-market prices. This has been done through aggressive marketing, re-branding and ongoing hotel upgrades.
Norris had decided for some time that he wanted to purchase a motel. After looking at several different areas, he settled on Port Stephens in New South Wales as offering both the potential for a business and the lifestyle he was seeking. He rang a number of real estate agents, inquiring whether they had any motels listed for sale. He finally found a motel and general business listed with an estate agent called Evatt. Evatt told Norris that once he got going in this business it would be a gold mine. Norris sought an accountant’s advice and then proceeded to buy the business. Within six months of buying the motel and general business Norris was broke because there were neither the tourist numbers nor the local population to