Slendertone Analysis Essay

b. How does the mission relate to the type of products the company sells? (1-3

3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Question 10. 10. (TCO 4) Retailers differ from wholesalers in that retailers _____. (Points : 5)

His target was to successfully hit the mass market of the American consumers so in the initial stage he chose to distribute his product in the local grocery stores and also in the ordinary shelves of the supermarkets.

2.     Given the markets the company is operating in, what is the best structure for the sales force? How did you decide?

Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

C. How did this affect the product’s marketing mix price, promotion, packaging and distribution decisions?

1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business?

3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these are most effective?

Note: An educated guess can be made that there is an overlap between the 3 target segments. This is a positive from the point of view that we can focus our attention on a niche segment that is affluent, well-informed, health conscious and highly likely to remain loyal.

1. Target Market Selection – Who is to be serviced needs to be determined. Target heavy users, all users, or even what age and gender to focus on.

1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw?