Small Business Case Study

The marketing department must focus and apply their expertise and support in the areas of market intelligence and strategic business planning.

Imagine this, you’re a business just starting out. You have a solid product that’s evolved over time to which you have developed a key niche in the market. You spent countless hours working on your storefront and developing a professional environment. Your product line is ready for sale and you told all your friends and family about your new store. You open up the door and by the end of the day… you had five people come in. Reason being is that as a small business owner you forgot one of your biggest tools, marketing.

(Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction.

I would advise Shania that an LLC would be the best form of business to accomplish her goals. Shania wants to open a Christian coffeehouse and already has a name in mind. Colorado LLC laws allow LLCs to be formed with one or more members, taxes them at a lower rate like partnerships and sole proprietorships, and provides the members with lower liability that protects them from the company’s debt (Scrofano, n.d.). This form of business will give Shania the ability to name her company what she wants and run it how she wants. The limited liability is also desirable.

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

There are misconceptions about the role sales and marketing teams play as it relates to consumers. Quora.com provides validity of differences by outlining the difference. For example, “marketing tries to understand the customer as a generic group/ segment or persona in order to create generic value propositions and 'mass' awareness” (citation 1). Marketing is known to have long-term goals and their workflow follows that timeline. Marketers lean toward the creative and detailed oriented traits where collaboration among colleagues is encouraged.

SEO is a truly tremendous field and it influences practically every business that has online vicinity. The principal goal with an online website is to be displayed to however numerous people as would be judicious. You not simply need to motivate people to go to your site, yet you also require them to pivot and get the opportunity to be smaller than normal representatives for your site, grasping it totally to the lion's share of their associates and other powerful people.

Consulting is more than giving advice.  Every client has different goals.  Their purpose drives the engagement between company and consumer and that relationship is usually the focus.  Yet there are more facets that bolster a company and their intentions.

Management consulting is helping other organizations make best possible decisions to maximize their profits, not necessarily generating more revenue. The field of this job has been growing in the past two decades. The focuses of management consultants have been changing over the time. However, even people in the field don’t know the historical back ground of the management consulting firms and how the industry has changed in the past. This article covers these following three things: (1) a brief history of management consulting, (2) characteristics of management consultants in the past, (3) characteristics of management consultants now.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

“A consultant is an independent advisor who adds value by helping managers to identify and achieve beneficial change appropriate to their situation”.

This creates the need for organizations to develop an integrated or aligned sales and marketing teams. Communication and working in tandem to achieve a common goal for the organization helps in increasing overall effectiveness rather than marketing assigning targets to sales or vice versa.

Marketing's role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim, but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation's ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the external environment, or macro environment.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Marketing is essential to the start-up of any new business. It is how you represent the business so that customers will use your service or buy your product.