Small Business Enterprise

2996 Words Apr 15th, 2014 12 Pages
CITY OF LONDON COLLEGE

Cambridge Satchel Company

Small Business Enterprise

Table of Contents

Introduction
In this modern business world, competition makes the whole quality process straighter. Competition makes the competitor’s to feel about the quality products and services (Adcock D et al., (001). Cambridge Satchel Company is the organization which produces quality leather bags for every people of every level. The organization tries to keep the price low. Cambridge Satchel Company is a British Company which is now ruling over the market. This report is based on a case study on Cambridge Satchel Company. However, the report tries to present the strengths and weaknesses
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And this actually attracts customers.
Payment System: The organization actually follow the after delivery payment procedure unlike other rivals in the market.
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in the business.
For the development of the business organization, it is important to have a proper knowledge about the weaknesses of the organization. This weakness actually makes the whole business process suffer the loss all the time. Identifying the weaknesses helps the organization in developing the ways of overcoming these (Fill, C., 2002). Cambridge Satchel Company has identified ways of overcoming the weaknesses which are stated below:
The organization tries to develop rival identical products to attract more customers for their products. For this reason, Julie Deane looks for new manufacturers who are actually desire to further their growth in the business. However, Julie didn’t want to take chances. She set a factory by herself which actually manufacture almost half of its totally produced bags (Guidry, M., 2011).
To overcome the knowledge about the market survey, Deane may go through the all of the financial magazines every day and look in the internet continuously. This searching may help her in identifying changes in the business condition.
Recently, Deane has identified 330 fake websites which actually claims the Cambridge Satchel Company as their own. They take money from the customers and send
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