Small Business Owners Often Wear A Lot Of Hats

Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

There are many ways you can use social media in a business setting. You can use it to advertise your products and to promote your business on social networks such as Facebook, Twitter and other media sites that are popular with the public. You can use it to interact one on one with your customers if they have any questions or want to know if you have a certain item. But as a business on social media you have to make sure you are going to be ready to respond to your customers wishes and needs. There is a lot of other competitor out there on the social media

Your site needs to perpetuate itself. The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.

Facebook, being the most popular, has over 24 million active users per day, which is 37.5% of the population. The beauty of social media is that users have an environment where they can share posts, photos, videos, and even music to people around the world instantly. Social media is evolving

This source shows how the Social Media scene has grown radically and is right now woven significantly in our social society. The development and advancement of Social Media has likely affected your business or industry too. The author worked in the Internet Marketing and Search Engine Optimization (SEO) industry for more than 10 years and the significance of an emphasis on Social Media has been in a quick rise for as far back as quite a long

68% of young adults, age 18-21, visit social networking sites once per day or more;

Set up social media pages for your business (separate from your personal accounts): Facebook, Twitter, Pinterest, Instagram, etc. Include links to your social media everywhere (invoices, thank you notes in orders, emails, etc.) to make it easy for your customers and friends to share your shop. Post on a regular and consistent basis to keep your audience engaged with unique and fun content.

Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

So rather than focusing on marketing techniques, brands should pay closer attention to the latest trends – like hashtags, and different social media platforms to outreach on. But in order to do this successfully, companies must find unique ways to incorporate the latest strategies. Don’t be afraid to take advantage of different social media platforms like Facebook, Instagram, Twitter, and Snapchat.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This makes it hard to drive success through social media. It doesn 't have to be difficult when you have a winning social media strategy. Most businesses can see an improvement in traffic as well as sales through a focused social media marketing strategy.

Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems to change on an almost daily basis. One thing is certain, though, social media has brought forth some influencers in nearly every industry and the impact they have on marketing is measurable.

The importance of small and Micro Enterprises (SMEs) in the economy of any country cannot be overlooked. In fact for nearly 15 years, most researchers dealing with economic planning have highlighted the significance of these enterprises stating that they are a key player in realizing any country’s economic goals. As such, governments as well as other organizations with interest in development are laying plans and strategies to promote the establishment of Small and Micro Enterprises. This is seen as a move to ensure that there is full participation of SMEs in the country’s economy. The Small and Micro Enterprises have been known to contribute to a large extend as a source of innovation, entrepreneurial skills as well as source of employment. For example, statistics in 25countries of the European Union show that 99% of the jobs provided to its citizens come from the micro, small and medium-sized enterprises. Rowe (2008) points out that the British economy relies heavily on the participation of SMEs. On the other hand, 99% of the UK’s economy is composed of small and micro enterprises.